How To Boost Your Sales During Black Friday
There is no better moment to boost a sale than when everyone is expecting it.
Black Friday and Cyber Monday are fantastic opportunities for anyone who has something to sell to make more significant profits. The whole planet is expecting to get some great deals.
Your list is expecting you to offer them some exciting offers.
That’s right; they already know they are going to spend their dollars. So how do we make the most ok it and ensure they’re spending their money on us?
Easy! We get ready…
We get ready, and we follow the steps below.
STEP 1 | GENERATE BUZZ
As said, people expect you to offer exciting sales. Media are spamming with promotional messages already. So it is your responsibility to make your audience know what you are bringing to the table.
In today’s digital world, it is pretty easy to get the message out
ON SOCIAL MEDIA
Update your facebook cover with your offer
Update your profile picture with a congruent image and story about your sales
Do Lives
Post organically
Boost your best posts
Invite people to become your VIP and receive EXCLUSIVE offers and early access.
EMAIL YOUR LIST
Tease them about your upcoming sales
Make them feel special by always adding value
Give your list a sneak peek
Invite them to become your VIP and receive EXCLUSIVE offers and early access.
SOCIAL MEDIA ADS
Before you start with social media ads, make sure you know what you are doing. Take a class. Learn the skillset. Become an expert so that you know what you are doing, and you don’t end up spending time and money with no return on your investment.
Social Media ads are so much fun when you know where you are going. If you don’t, it can be very overwhelming, time-consuming, and disappointing.
If you want to learn more about it, I would like to invite you to book a FREE 30-minutes with me so I can tell you everything I know about it and help you get started.
Facebook ads are fantastic for many things:
Add people to your list and grow your audience
Reach out to more people with stories
Qualify and customize your audience with video and engagement campaign
Build social proof which is one of the most potent weapons of influence
You can use ads in many ways:
Engagement
Video views >> brand awareness
Build your list
Drive traffic to your site
Convert people into customers
Invite them to become VIP
Boost your sales
And so much more. Depending on where you are at and what are your objectives, you can customize your strategy so that you make the most of every penny you spend on ads.
RELATED POST: Facebook Page vs Facebook Profile - What to choose for your Business
STEP 2 | CREATE EXCLUSIVITY
After you generated the buzz and created momentum with your target audience, you want to make them feel special.
GIVE THEM EXTRA VALUE
Always. That’s the number one goal when you want to build a sustainable business and want your audience to buy from you.
Do not neglect the KNOW, LIKE & TRUST phase.
Create exclusive content for your promotion
Offer them FREE one-on-one session so you can give them personalized content
Create a unique experience, a unique roadmap to exclusive sales
CREATE YOUR VIP LIST
One of the things that work very well when you want to create exclusivity is to go the extra mile with your audience.
Inviting them to become a VIP member will make your audience feel extra special.
It’s easy to offer, even if you do not have a VIP offer just yet.
Here some ideas of what being a VIP may mean:
They get early access (1 to 2 days before the promo)
They receive extra value (free shipping, free gift wrap, free bonuses…)
They may get an additional discount
They may get first access to a limited quantity offer.
Think out of the box and make it hard for them to refuse. Make it exceptional.
Be consistent and committed to follow up and send emails again and again. Did you know that it takes 7 touches on average before someone makes a purchase? So be patient. IT WILL HAPPEN ANYWAY. I promise.
STEP 3 | PROVIDE OPPORTUNITY
You may think that’s the least we can do.
You might be surprised as well to know that one of the most common mistakes that marketers make is to not offer and provide an opportunity for their audience to buy.
There are several things you can do to ensure that your audience knows about your sales. You can use all the tools you want. My favorites are email marketing, organic post, and advertising.
Always make sure people know about your sales
Make it easy for them to buy - you can use an email sequence for that
Stay on top of your audience mind with your messages
There is a “funnel” (or roadmap) that works very well when it comes to boosting sales.
Advertise to the right audience
Create your VIP list
Emails them - Give value
Offer sale
OVER TO YOU NOW
I would like to know what are you plan for Black Friday and Cyber Monday. Also, tell me your struggles and what you would like to master in the upcoming years.
I am excited to hear back for you: email me at charlotte@charlottepetitnoble.com
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