How To Boost Your Sales During Black Friday

There is no better moment to boost a sale than when everyone is expecting it.

Black Friday and Cyber Monday are fantastic opportunities for anyone who has something to sell to make more significant profits. The whole planet is expecting to get some great deals.

Your list is expecting you to offer them some exciting offers.

That’s right; they already know they are going to spend their dollars. So how do we make the most ok it and ensure they’re spending their money on us?

Easy! We get ready…

We get ready, and we follow the steps below.

STEP 1 | GENERATE BUZZ

As said, people expect you to offer exciting sales. Media are spamming with promotional messages already. So it is your responsibility to make your audience know what you are bringing to the table.

In today’s digital world, it is pretty easy to get the message out

ON SOCIAL MEDIA

• Update your facebook cover with your offer

• Update your profile picture with a congruent image and story about your sales

• Do Lives

• Post organically

• Boost your best posts

• Invite people to become your VIP and receive EXCLUSIVE offers and early access.

EMAIL YOUR LIST

• Tease them about your upcoming sales

• Make them feel special by always adding value

• Give your list a sneak peek

• Invite them to become your VIP and receive EXCLUSIVE offers and early access.

SOCIAL MEDIA ADS

Before you start with social media ads, make sure you know what you are doing. Take a class. Learn the skillset. Become an expert so that you know what you are doing, and you don’t end up spending time and money with no return on your investment.

Social Media ads are so much fun when you know where you are going. If you don’t, it can be very overwhelming, time-consuming, and disappointing.

If you want to learn more about it, I would like to invite you to book a FREE 30-minutes with me so I can tell you everything I know about it and help you get started.

Facebook ads are fantastic for many things:

• Add people to your list and grow your audience

• Reach out to more people with stories

• Qualify and customize your audience with video and engagement campaign

• Build social proof which is one of the most potent weapons of influence

You can use ads in many ways:

• Engagement

• Video views >> brand awareness

• Build your list

• Drive traffic to your site

• Convert people into customers

• Invite them to become VIP

• Boost your sales

And so much more. Depending on where you are at and what are your objectives, you can customize your strategy so that you make the most of every penny you spend on ads.

RELATED POST: Facebook Page vs Facebook Profile - What to choose for your Business

STEP 2 | CREATE EXCLUSIVITY

After you generated the buzz and created momentum with your target audience, you want to make them feel special.

GIVE THEM EXTRA VALUE

Always. That’s the number one goal when you want to build a sustainable business and want your audience to buy from you.

Do not neglect the KNOW, LIKE & TRUST phase.

• Create exclusive content for your promotion

• Offer them FREE one-on-one session so you can give them personalized content

• Create a unique experience, a unique roadmap to exclusive sales

CREATE YOUR VIP LIST

One of the things that work very well when you want to create exclusivity is to go the extra mile with your audience.

Inviting them to become a VIP member will make your audience feel extra special.

It’s easy to offer, even if you do not have a VIP offer just yet.

Here some ideas of what being a VIP may mean:

• They get early access (1 to 2 days before the promo)

• They receive extra value (free shipping, free gift wrap, free bonuses…)

• They may get an additional discount

• They may get first access to a limited quantity offer.

Think out of the box and make it hard for them to refuse. Make it exceptional.

Be consistent and committed to follow up and send emails again and again. Did you know that it takes 7 touches on average before someone makes a purchase? So be patient. IT WILL HAPPEN ANYWAY. I promise.

STEP 3 | PROVIDE OPPORTUNITY

You may think that’s the least we can do.

You might be surprised as well to know that one of the most common mistakes that marketers make is to not offer and provide an opportunity for their audience to buy.

There are several things you can do to ensure that your audience knows about your sales. You can use all the tools you want. My favorites are email marketing, organic post, and advertising.

• Always make sure people know about your sales

• Make it easy for them to buy - you can use an email sequence for that

• Stay on top of your audience mind with your messages

There is a “funnel” (or roadmap) that works very well when it comes to boosting sales.

1. Advertise to the right audience

2. Create your VIP list

3. Emails them - Give value

4. Offer sale

OVER TO YOU NOW

I would like to know what are you plan for Black Friday and Cyber Monday. Also, tell me your struggles and what you would like to master in the upcoming years.

I am excited to hear back for you: email me at charlotte@charlottepetitnoble.com

CONNECT WITH ME

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How To Turn Likes Into Clients

Building a business is fine, but building a brand is excellent.

When you build a business, you always searching for your next client for your next sale. While it can bring immediate income, this tactic is not sustainable.

You are chasing and using marketing technics to find clients instead of attracting them. Chances are you are going to burn you out before you know it.

However, building your brand is sustainable and will allow you to attract clients.

What would you prefer: attracting a warm audience directly to you or chasing a cold audience, hoping to get lucky and find what you’ve been looking for?

I was on training this morning, and I learned that you need to work only four elements for your brand to take off.

Are you ready?

NUMBER 1 | YOUR MESSAGE

Your message is the thing that well-serve your audience.

So, I am asking you, “what’s the thing that you do and is serving well your audience?”

Your message is the gift that you share with the world. The message that you have been called to communicate to your audience.

Lewis Howes

HOW DO YOU DETERMINE YOUR GIFT TO THE WORLD

Maybe you know it already, perhaps you don’t. Either way, it always positive to reassess where we are at and make sure that the message we deliver is not confusing for our audience.

From my experience and my education, there are questions you can ask yourself that will help you determine what your message is.

Take a not pen and a pad, and answer to my questions:

• What is your big goal - what’s your vision? Maybe your big vision is to be able to help one million people; perhaps it is to help your first client

Notice that I chose the “help” instead of getting. It is an important distinction because when your desire is backed by inspiration and service, you removed all the blocks and disbeliefs you may have.

• What’s your unique story? You can have more than one.

Your unique story is what makes you different from anybody else. By being unique, you remove all competition because no one is just like you.

• What’s your personal value level? You can calculate your P.V.L. by clicking the link below.

RELATED BLOG POST: HOW TO CHOOSE THE RIGHT BUSINESS TO START

• What are the values you hold true?

• Who is your target audience?

Those questions will help you clarify your message. Once you have your message, you start building and growing your reputation and brand toward your unique intelligence.

NUMBER #2 | THE METHOD

Once you have your clear message, you need to find a vehicle, a distribution channel to get that message out to the world.

The method must comply with your genius zone.

If you do not know what method is yours, my recommendation would be to choose one that gives you the lowest path of resistance way for the message to come out when you are in your flow state.

Start to make a list of what you like and dislike to do. Then choose something that you can do every day without feeling bored, annoyed, frustrated, or any negative feeling that will push you to procrastinate in the long run.

Below are some examples:

• Document

• Teach

• Create

• Interview

• Coach

• Write

From there you have to distribute you best content to people the way they want to consume it: it is with videos, or podcast, maybe it is with a long blog post. Find a format that brings you joy.

The key here is to enjoy the process of giving consistent value for FREE to build your brand, reputation, and audience.

Last but not least, find the method that brings out your best content and give so much value that people feel like they owe you.

Lewis Howes

NUMBER #3 | YOUR MARKETING

Marketing is the art of getting the right audience to say “yes.”

When you know your message and you have your method, you become a content machine.

Click here to get your free Marketing Checklist To Promote Your Content.

Becoming a content machine means that:

1. You know how to cut your content into different formats so you can use them on different platforms. The key here is to know how to repurpose your content and maximize your work.

2. You use your content to build your audience.

3. You convert your audience into your email list with lead magnets that are 1/ high value, 2/ problem solver, and 3/ easily consumable.

4. You amplify your reach with mainstream actions when you have a brand (we are not there yet, so don’t freak out!)

If you lack of ideas to create different formats out of one piece of content, get your free guide here!

NUMBER #4 | MONETIZATION

What to sell, how to do it, and when to sell?

Any idea?

I am sure you do, but let’s do a quick recap on how to keep moving forward when you choose to build your brand first.

STEP #1 | You build your runway for the bigger play.

You must wonder how?

Easy. I promise.

1. You get people on you list

2. You email them once, twice, three times a week. It does not matter how many times. What matters is how consistent you are. The more consistent, the better and faster results you will get.

3. You build your distribution channel: the path to your high-end products. We could call that a funnel.

4. You don’t burn your leads - no spamming - you give give give, before you even think of selling.

STEP #2 | YOU SELL BEFORE IT’S READY

It’s what we call the minimum viable offer. And it’s awesome because with this strategy,

1. You limit the time and money involved

2. You presell your free offer before spending time creating - you actually know how people respond to your offer before putting the hours working on it.

3. You refine and iterate your message.

4. You deliver and get REAL testimonials.

STEP #3 | YOU SELL LIKE A BRAND

But what do brands sell?

1. Programs

2. Events

3. Books

4. Ads

5. Memberships

6. Speaking opportunities

7. Courses, etc.

OVER TO YOU KNOW!

Have you found you signature offer? I believe that as marketers we all have a signature offer. It’s like any chef, we do things the way we do them and that’s what makes us unique.

That’s also why, we must believe that the only competition we have to deal with is the one with ourselves.

What’s you take away from this post? I am curious to hear where you are at and how you see the future of your brand and business.

CONNECT WITH ME

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My Secret to Attracting Quality Prospect to my Network Marketing Business

It all started a few months ago when I heard about Attraction Marketing.

Have you heard?

I was curious to know it could help me rapidly grow my network marketing business. The promise was very appealing to me: a FREE recruiting 10-day bootcamp to learn how to use online strategies to grow my business, completely obliterate rejection, and give me a completely unfair advantage when it comes to prospecting and recruiting.

Does this sound tempting to you?

First, let’s go back to where I was.

At that time, I was wasting my time and loads of money building my business the OLD way. Not saying that it is useless, I am just saying that it did not work for me.

Not only had I burnt my list of one hundred contacts in no time, but also felt very annoyed and confused about home parties and hotel meetings. I was working my ass off for little to no result.

More unbearably I was missing all my little one’s firsts. It was far from the dream home business I had in mind!

Ouch!

Have you ever seen, at some point in your network marketing career, a well-respected, already-popular, and successful person join your network marketing company and almost overnight had dozens—if not hundreds—of people join their organization?

These people seem to create “instant” success, right?

All they seem to do is make a few phone calls, send a text or two, and a bunch of people join their team—just like that!

I LEARNED THAT This is a phenomenon in network marketing I like to call the “unfair advantage” and it's crucial in attraction marketing

These “overnight success” stories might even be brand new to the network marketing industry, but I can promise you this…

• These people were already successful or popular in their day-to-day life.

• Perhaps they were a successful professional or upstanding citizen in their community with a positive reputation.

• These people already had a following and were highly regarded by their peers.

• People already knew, liked, and trusted them.

And here's why this is so important…

People follow WINNERS!

And that, believe it or not, is the basis of branding. A brand is a following, a reputation, and results.

Now, if you are just like me, you might not have had that kind of reputation or a huge network of connections when you started. In fact, MOST of us don't start out with an unfair advantage.

But imagine being able to create your own unfair advantage—even if you're at zero right now!

It's entirely possible. And it's all about leveraging attraction marketing.

Attraction marketing can help anyone, [and has certainly helped me] —regardless of their background, to create that unfair advantage.

How?

WELL, I learned that Your unfair advantage comes from building your brand using attraction marketing

It comes from investing in yourself so that you can continue growing your value. And it also comes from investing in your followers and helping them grow. This is the secret to attraction marketing.

The more you invest in yourself, the more you attract a larger following, and the more you invest in your recruits, the more they duplicate their own followings.

I'm about to walk you through the four phases I am lead through to help me create my own unfair advantage.

But before I do, here’s a little dose of reality.

When most people hear me say I can, “Help you rapidly expand your network marketing business,” they're thinking…

“Oh, they're going to show me how to attract more prospects and recruit new people now, now, now… Oh goodie… gimme, gimme, gimme.”

The mindset this response conveys is that of people expecting something for nothing.

But here’s the thing…

Whenever people with an “unfair advantage” join anything, other people follow them…

Because they've paid their dues. They've invested in themselves and they've invested in OTHERS over time.

So, when they pull the trigger on a particular opportunity, they'll have a constant flow of new people joining their business because they not only have those connections, but they've also come with the ability to continue to expand their network.

What if we could create that kind of following online, even if we are currently a nobody? The kind of following that means we would never run out of prospects — ever again.

Would that be something you'd be interested in learning?

And if I said, because you are a nobody and starting from scratch, it would likely take you six months or even a year to build a big enough online following and network capable of feeding what would quickly become a six-figure network marketing business…

So I'm telling upfront that it will take a little time to ramp things up… would that still be ok?

I mean six months to a year, is still a heck of a lot faster than it'd take to get to six figures holding home parties, home meetings, 1-on-1s and all the old school stuff… right?

Well, that is what Attraction Marketing is!

So, let me share the roadmap that is currently helping me building my six-figure brand in four phases…

First, let me make this plain: network marketing is one skillset and attraction marketing is another. You need to respect these skillsets and master them. Knowing how to train people, build community, and develop leaders are network marketing skills.

The attraction marketing skillset involves online skills to automate what can be automated and what can't be automated, at least make those activities much efficient, faster, and more leveraged.

The blending of these two skillsets is what makes attraction marketing so amazing. But you're not going to be a master of attraction marketing in two weeks, and that's ok. Besides with the evolution of the Internet, those skillsets are likely to evolve with time.

FULL DISCLOSURE: I am still on “training wheels” here, but even on “training wheels” my results have completely changed. What I love the most about it is that I can just:

Focus on learning — and mastering — just one thing

RELATED POST: How I Build My Network Marketing Using Online Strategies ONLY

And I already learned a ton such as how to attract a never-ending supply of prospects using sponsored social media posts, which, to me, is a big big deal because once those prospects engage with your posts, the attraction marketing system converts them to leads – meaning they will have submitted their contact information so I can follow-up.

That puts me leaps and bounds ahead of most traditional network marketers.

PHASE #1 | BUILD A FOLLOWING

Starting with this one critical skill – Sponsored Posts – I started the process of rapidly building my following.

Plus the cool thing is that I was able to make money from these followers (even before they join my business) because my mentors taught them about attraction marketing on my behalf and I earned commissions if they invested in any of the courses.

That’s right, that puts money back in your pocket, which helps me cover my operating costs during this initial phase.

PHASE #2 | BUILD A BRAND

In Phase 1, I’ve started to build a following.

I now have results. I now have some prospects in your network, and I’ve referred a few sales and earned commissions. Regardless of how many leads or new team members or sales I have achieved, the big win is this:

I’ve attracted people to converse and interact with me.

Yes, I'm attracting leads every single day.

Because it’s true.

This marks the beginning of building my brand, cause I am getting results and naturally, my leads want to know how I am doing it. That positions me as an attractive leader.

PHASE #3 | TAKE OVER MY LIST

I am not there yet, but here is the deal…

During this new phase, I will start taking over piece by piece, little by little, my own attraction marketing system.

The messages & value being delivered to my prospects will start coming from me, not my mentors. I will start to provide my own value to others, cause I’ll have started to figure out this attraction marketing stuff, and I will know how to help others do what I did.

I will send them emails, videos, and links to my own blog posts. I will also share whatever other useful information I create. That will help me build relationships with people. They will get to know me. I will develop a reputation for being a leader.

This is called investing in my followers, so the value of that following grows.

PHASE #4 | be the expert

Have you heard of the 80/20 rule?

• You’ll spend 80% of your time and energy delivering value

• And you’ll spend 20% of your time recruiting & promoting your business

No more convincing! Even now that I am on phase two, I am starting to only work with people I like!

The number of people coming into my network marketing business is actually growing steadily.

But most importantly, I am creating an asset, consisting of…

• My following

• My own e-mail & phone list

• My own unfair advantage through social media

As my brand grows, I will enter the final phase of my Attraction Marketing Roadmap. It will happen when I discover my skills, my brand, and my results are growing so much that I can start attracting influencers – the “whales.”

Industry leaders will start seeing my content, and they will start following me. Ultimately, they will see the value of working with me and will reach out to connect.

Why?

Network marketing is a business built on timing.

If you're attracting leaders, and something is “off” about their company's financial health, management, or integrity – guess who they’ll join?

Because you’ve developed your own attraction marketing skillset, and have demonstrated results, value, and integrity, leaders will want to join you when it’s time for a change.

I've seen this happen many times because let's face it – strong leaders & good people can't control the decisions their company executives make. Often times, those decisions lead to trouble and they gotta make a big move…

FINAL WORDS

With attraction marketing, you’ll learn and grow at your own pace

It is not a race.

Now you know a bit about how I work, and why I believe attraction marketing is by far the best way to build a network marketing business.

So if you'd like to learn more about it, then I highly recommend you sign up for the FREE Online Recruiting Bootcamp.

It's a video course where you will learn how to build your business using the latest technology—where prospects come to you on a daily basis—interested in what you've got!

You can take advantage of these methods starting today—no matter how small your business is currently. This is, by far, the most efficient (and fun!) way to build your business today.

These methods continue to push the boundaries of what's possible in network marketing.

So if you’re ready to get started…

Simply click here and I’ll gladly give you access to the 10-Day Online Recruiting Bootcamp.

If you liked what you’ve just read, please comment below. I would be thrilled to learn more about you.

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FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

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This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. Visit my Affiliate Disclaimer page here.