How To Boost Your Sales During Black Friday
There is no better moment to boost a sale than when everyone is expecting it. Black Friday and Cyber Monday are fantastic opportunities for anyone who has something to sell to make more significant profits. The whole planet is expecting to get some great deals. Your list is expecting you to offer them some exciting offers.
There is no better moment to boost a sale than when everyone is expecting it.
Black Friday and Cyber Monday are fantastic opportunities for anyone who has something to sell to make more significant profits. The whole planet is expecting to get some great deals.
Your list is expecting you to offer them some exciting offers.
That’s right; they already know they are going to spend their dollars. So how do we make the most ok it and ensure they’re spending their money on us?
Easy! We get ready…
We get ready, and we follow the steps below.
STEP 1 | GENERATE BUZZ
As said, people expect you to offer exciting sales. Media are spamming with promotional messages already. So it is your responsibility to make your audience know what you are bringing to the table.
In today’s digital world, it is pretty easy to get the message out
ON SOCIAL MEDIA
Update your facebook cover with your offer
Update your profile picture with a congruent image and story about your sales
Do Lives
Post organically
Boost your best posts
Invite people to become your VIP and receive EXCLUSIVE offers and early access.
EMAIL YOUR LIST
Tease them about your upcoming sales
Make them feel special by always adding value
Give your list a sneak peek
Invite them to become your VIP and receive EXCLUSIVE offers and early access.
SOCIAL MEDIA ADS
Before you start with social media ads, make sure you know what you are doing. Take a class. Learn the skillset. Become an expert so that you know what you are doing, and you don’t end up spending time and money with no return on your investment.
Social Media ads are so much fun when you know where you are going. If you don’t, it can be very overwhelming, time-consuming, and disappointing.
If you want to learn more about it, I would like to invite you to book a FREE 30-minutes with me so I can tell you everything I know about it and help you get started.
Facebook ads are fantastic for many things:
Add people to your list and grow your audience
Reach out to more people with stories
Qualify and customize your audience with video and engagement campaign
Build social proof which is one of the most potent weapons of influence
You can use ads in many ways:
Engagement
Video views >> brand awareness
Build your list
Drive traffic to your site
Convert people into customers
Invite them to become VIP
Boost your sales
And so much more. Depending on where you are at and what are your objectives, you can customize your strategy so that you make the most of every penny you spend on ads.
RELATED POST: Facebook Page vs Facebook Profile - What to choose for your Business
STEP 2 | CREATE EXCLUSIVITY
After you generated the buzz and created momentum with your target audience, you want to make them feel special.
GIVE THEM EXTRA VALUE
Always. That’s the number one goal when you want to build a sustainable business and want your audience to buy from you.
Do not neglect the KNOW, LIKE & TRUST phase.
Create exclusive content for your promotion
Offer them FREE one-on-one session so you can give them personalized content
Create a unique experience, a unique roadmap to exclusive sales
CREATE YOUR VIP LIST
One of the things that work very well when you want to create exclusivity is to go the extra mile with your audience.
Inviting them to become a VIP member will make your audience feel extra special.
It’s easy to offer, even if you do not have a VIP offer just yet.
Here some ideas of what being a VIP may mean:
They get early access (1 to 2 days before the promo)
They receive extra value (free shipping, free gift wrap, free bonuses…)
They may get an additional discount
They may get first access to a limited quantity offer.
Think out of the box and make it hard for them to refuse. Make it exceptional.
Be consistent and committed to follow up and send emails again and again. Did you know that it takes 7 touches on average before someone makes a purchase? So be patient. IT WILL HAPPEN ANYWAY. I promise.
STEP 3 | PROVIDE OPPORTUNITY
You may think that’s the least we can do.
You might be surprised as well to know that one of the most common mistakes that marketers make is to not offer and provide an opportunity for their audience to buy.
There are several things you can do to ensure that your audience knows about your sales. You can use all the tools you want. My favorites are email marketing, organic post, and advertising.
Always make sure people know about your sales
Make it easy for them to buy - you can use an email sequence for that
Stay on top of your audience mind with your messages
There is a “funnel” (or roadmap) that works very well when it comes to boosting sales.
Advertise to the right audience
Create your VIP list
Emails them - Give value
Offer sale
OVER TO YOU NOW
I would like to know what are you plan for Black Friday and Cyber Monday. Also, tell me your struggles and what you would like to master in the upcoming years.
I am excited to hear back for you: email me at charlotte@charlottepetitnoble.com
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How To Turn Likes Into Clients
Building a business is fine, but building a brand is excellent. When you build a business, you always searching for your next client for your next sale. While it can bring immediate income, this tactic is not sustainable. You are chasing and using marketing technics to find clients instead of attracting them. Chances are you are going to burn you out before you know it.
Building a business is fine, but building a brand is excellent.
When you build a business, you always searching for your next client for your next sale. While it can bring immediate income, this tactic is not sustainable.
You are chasing and using marketing technics to find clients instead of attracting them. Chances are you are going to burn you out before you know it.
However, building your brand is sustainable and will allow you to attract clients.
What would you prefer: attracting a warm audience directly to you or chasing a cold audience, hoping to get lucky and find what you’ve been looking for?
I was on training this morning, and I learned that you need to work only four elements for your brand to take off.
Are you ready?
NUMBER 1 | YOUR MESSAGE
Your message is the thing that well-serve your audience.
So, I am asking you, “what’s the thing that you do and is serving well your audience?”
Your message is the gift that you share with the world. The message that you have been called to communicate to your audience.
Lewis Howes
HOW DO YOU DETERMINE YOUR GIFT TO THE WORLD
Maybe you know it already, perhaps you don’t. Either way, it always positive to reassess where we are at and make sure that the message we deliver is not confusing for our audience.
From my experience and my education, there are questions you can ask yourself that will help you determine what your message is.
Take a not pen and a pad, and answer to my questions:
What is your big goal - what’s your vision? Maybe your big vision is to be able to help one million people; perhaps it is to help your first client
Notice that I chose the “help” instead of getting. It is an important distinction because when your desire is backed by inspiration and service, you removed all the blocks and disbeliefs you may have.
What’s your unique story? You can have more than one.
Your unique story is what makes you different from anybody else. By being unique, you remove all competition because no one is just like you.
What’s your personal value level? You can calculate your P.V.L. by clicking the link below.
RELATED BLOG POST: HOW TO CHOOSE THE RIGHT BUSINESS TO START
What are the values you hold true?
Who is your target audience?
Those questions will help you clarify your message. Once you have your message, you start building and growing your reputation and brand toward your unique intelligence.
NUMBER #2 | THE METHOD
Once you have your clear message, you need to find a vehicle, a distribution channel to get that message out to the world.
The method must comply with your genius zone.
If you do not know what method is yours, my recommendation would be to choose one that gives you the lowest path of resistance way for the message to come out when you are in your flow state.
Start to make a list of what you like and dislike to do. Then choose something that you can do every day without feeling bored, annoyed, frustrated, or any negative feeling that will push you to procrastinate in the long run.
Below are some examples:
Document
Teach
Create
Interview
Coach
Write
From there you have to distribute you best content to people the way they want to consume it: it is with videos, or podcast, maybe it is with a long blog post. Find a format that brings you joy.
The key here is to enjoy the process of giving consistent value for FREE to build your brand, reputation, and audience.
Last but not least, find the method that brings out your best content and give so much value that people feel like they owe you.
Lewis Howes
NUMBER #3 | YOUR MARKETING
Marketing is the art of getting the right audience to say “yes.”
When you know your message and you have your method, you become a content machine.
Click here to get your free Marketing Checklist To Promote Your Content.
Becoming a content machine means that:
You know how to cut your content into different formats so you can use them on different platforms. The key here is to know how to repurpose your content and maximize your work.
You use your content to build your audience.
You convert your audience into your email list with lead magnets that are 1/ high value, 2/ problem solver, and 3/ easily consumable.
You amplify your reach with mainstream actions when you have a brand (we are not there yet, so don’t freak out!)
If you lack of ideas to create different formats out of one piece of content, get your free guide here!
NUMBER #4 | MONETIZATION
What to sell, how to do it, and when to sell?
Any idea?
I am sure you do, but let’s do a quick recap on how to keep moving forward when you choose to build your brand first.
STEP #1 | You build your runway for the bigger play.
You must wonder how?
Easy. I promise.
You get people on you list
You email them once, twice, three times a week. It does not matter how many times. What matters is how consistent you are. The more consistent, the better and faster results you will get.
You build your distribution channel: the path to your high-end products. We could call that a funnel.
You don’t burn your leads - no spamming - you give give give, before you even think of selling.
STEP #2 | YOU SELL BEFORE IT’S READY
It’s what we call the minimum viable offer. And it’s awesome because with this strategy,
You limit the time and money involved
You presell your free offer before spending time creating - you actually know how people respond to your offer before putting the hours working on it.
You refine and iterate your message.
You deliver and get REAL testimonials.
STEP #3 | YOU SELL LIKE A BRAND
But what do brands sell?
Programs
Events
Books
Ads
Memberships
Speaking opportunities
Courses, etc.
OVER TO YOU KNOW!
Have you found you signature offer? I believe that as marketers we all have a signature offer. It’s like any chef, we do things the way we do them and that’s what makes us unique.
That’s also why, we must believe that the only competition we have to deal with is the one with ourselves.
What’s you take away from this post? I am curious to hear where you are at and how you see the future of your brand and business.
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This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. Visit my Affiliate Disclaimer page here.
The One Crucial Thing Network Marketers Should Remember To Build Their Profitable Business
With just a few adjustments, starting with my OWN mindset, I began to attract the RIGHT persons to me. I gain self-confidence, and in no time I increase my personal value level for my audience. Are you ready? Let’s uncover the one ESSENTIAL thing network marketers forget and that costs them their success.
Last week was the first time I heard about Mike Dillard.
Do you know him?
I had no idea who he was until I participated in an affiliate contest to promote his revised book: Magnetic Sponsoring.
Which, by the way, is an essential resource for any network marketer who wants to take their business to the NEXT level.
I spent the last few days reading the book and making adjustments to my business.
I got very inspired by what I learned because as soon as I started to implement what I am about to share with you something magical happen.
With just a few adjustments, starting with my OWN mindset, I began to attract the RIGHT persons to me. I gain self-confidence, and in no time I increase my personal value level for my audience.
Are you ready?
Let’s uncover the one ESSENTIAL thing network marketers forget and that costs them their success.
PEOPLE DON’T JOIN A COMPANY
THEY JOIN YOU!
And the same goes for your customers. They buy from you because they trust you. Not your company.
Actually, they don’t really care about your company at all.
It all becomes SO clear.
Instead of marketing the products of our respective network marketing companies, we should focus on promoting OURSELVES…
… creating a brand, the “YOU Inc.” as the author said many times in his book.
RELATED POST: HOW TO STOP SABOTAGING YOUR NETWORK MARKETING BUSINESS ON SOCIAL MEDIA
SO HOW WE DO IT?
Have you ever wondered why some people in your company effortlessly attract loads of people into their business?
It’s because they have what we called an UNFAIR advantage.
They have already build trusted relationships. Then when their contacts see them use a product or thrive, they want to do the same.
And they join them without even questioning.
Most of us don’t. I am guilty of it.
The good news is that it is never too late to start building your beloved list. The other good news is it won’t take time before you see positive results.
STEP #1 | BUILD A LIST
As simple as it seems to be.
Your very first step is to build a list.
Does it make you feel overwhelmed already?
I get it. I was there too. I cannot tell you how many times I started, and started again my list. I lack clarity, and alignment, which costed me my success in network marketing for a long time.
My recommendation for you is very simple:
INVEST IN YOURSELF & LEARN
You have no choice.
Why?
Because your list is your business. If tomorrow your network marketing company closes its doors, you will still have a business if you have a list of valuable customers, fans, or prospects.
This is one of the most valuable skill set you can learn.
I will go even further, this is the only one you need to master when you start or grow a business. POINT!
AUTOMATION FROM THE BEGINNING
Many tools exist on the market place.
I started with Mailchimp, but I am considering changing platform as they go through changes very often. One day you have access to a feature, the next day you do not have any access anymore.
Anyway!
Email automation platform will help you build a clear list and vision. Once you have put systems in place - which may be time-consuming - the platform will work for you and make your life very easy.
You will be able to create contact forms, schedule content/emails in advance, and much more.
STEP #2 | CHERISH YOUR LIST
And build a relationship with the people on your list.
It seems obvious, right?
This might be the most challenging task to do.
So how do you do it?
Well, in a nutshell…
YOU SHOW UP!
Consistency is always key when you build a relationship, but also the biggest challenge you’ll encounter.
Think about it for a minute…
How do you feel when you need an answer or a favor from someone you have not talked to in ages?
Pretty awkward… That’s the biggest problem network marketers encounter when they build their business.
They have been asked to make a list of everyone they could think about and contact them.
It feels highly unauthentic.
I don’t know about you, but people know and feel that you have an agenda. It happens to all of us!
Remember that well written nice email you received from an old old old friend asking for a favor. How did you feel?
The same applies to your contact.
SO! Show up!
SHOW TRUE INTEREST
Before you even think of asking your list anything, show them you care.
People love talking about themselves. Ask questions!
And LISTEN to their answers.
You will see. You will learn a lot and that will help you create value for them.
SERVE THEM
And add value to their life.
Make their life easier.
Going online and looking for resources, or participating to webinars, or reading a book that has changed your life, etc., etc.
Share your learnings so they do not have to browse by themselves and waste their time when you’ve already done the job.
Does it make sense?
Last but not least…
GIVE, GIVE, GIVE BEFORE YOU RECEIVE
Do I need to add anything to that?
STEP #3 | MARKET TO YOUR LIST
And now that you know your list, you can market to them easily.
Again, GIVE GIVE GIVE before you ASK for anything!
That’s the golden rule!
Once the relationship is built, your people will trust you and will follow your lead and recommendations.
Some of them will even ask for more!
Trust the process and have FUN in the meantime.
RELATED POST: MY SECRET TO ATTRACTING QUALIFIED LEADS WITHOUT EVER DOING ANY MORE HOME PARTIES
OVER TO YOU NOW
I would love to hear back from you. Don’t hesitate to comment below and let me know what is your take away from it.
Last but not least, how can I serve you better? Would you like a training on it?
CONNECT WITH ME
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
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This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. I appreciate it. Visit my Affiliate Disclaimer page here.
Why Building Your Brand Online is Essential For Your Network Marketing Business
I was sharing with my friend, Rob Sperry, something really perplexing I had heard another network marketing top earner has said at a company event. What he had said got me thinking about the bad advice distributors are getting from their uplines about growing their businesses online.
[GUEST POST written by Ferny CEBALLOS For Elite Marketing Pro]
I was sharing with my friend, Rob Sperry, something really perplexing I had heard another network marketing top earner has said at a company event. What he had said got me thinking about the bad advice distributors are getting from their uplines about growing their businesses online.
What was said was repeated over and over again like a mantra…
“Build your business, not your brand.”
I knew where this advice was coming from since many in the crowd had been building their business online and not exactly following the recommendations of the organization and it was essentially an attempt at warning people against not listening to their upline.
As I told the story, Rob jumped and said to me “I heard that too! I know exactly what you’re referring to!”
We both agreed that this was terrible advice. (And I’ll explain why in a second.)
That being said, it’s one thing to disagree with people in our profession. Happens all the time. People don’t always agree with me! Agreeing to disagree is one of the hallmarks of a civil society.
But the REALLY PERPLEXING part is that this was coming from someone who grew their business online. Who had built a big online brand; Who sells courses online, holds seminars, speaks at events worldwide, and has a big social media following.
This was very much a case of…
“Do as I say, not as I do.”
So if you've been trying to figure out ways of growing an online business, because old-school methods like home parties and hotel meetings are not working, here's what it actually means to “build a brand” and why the above advice is so terrible.
YOUR BRAND IS YOUR BUSINESS
It's simple: every action you take in your business results in either…
Being more likable, or less likable
Having more credibility, or less credibility
Improving your reputation, or trashing it
Being memorable, or forgettable
Think about this: every person you talk to, you either leave them with a good impression or a bad impression.
So if someone chooses to never talk to you again, because they think you're creepy and weird after you tried to prospect them at a mall, then…
That's your brand, in their eyes!
So with every action, you're affecting your public image and your relationships in the world — which, in turn, all affect your brand.
And you can accelerate things by choosing to grow your business online because social media allows you to make an impact quicker, more efficiently, and with more leverage.
Using methods we teach here at Elite Marketing Pro, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.
The upside is that your business can impact significantly more people by building online.
The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing that much faster!
A lot of people don't know how to go about growing an online business (without being annoying!)
Many distributors take the same awkward, repulsive recruiting strategies they've been taught to do offline and make the problems worse online.
In the end, this ends up ruining their reputation, and they continue to produce zero results!
They're just doing social media recruiting all wrong.
They come off “salesy” and pushy, and before too long, people block them on social media.
Okay, so think about that for a second: what are they doing?
Well, they're building their brand, just not in a good way.
Their brand is being defined as a “spammer.”
They are now that guy that people need to unfriend or block on social media.
That, at the end of the day in the context of business, is building a brand.
Thus my original point…
YOU CAN BUILD A NEGATIVE BRAND OR A POSITIVE BRAND
It simply depends on how you conduct yourself.
If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you'll still get poor results, which is important because…
The results you produce in your business also affect your credibility.
And as you grow online and your business creates more results, those results become a part of your brand since you are now associated with success.
Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you're known to people: “the failure who keeps annoying us with his pyramid thing”.
This is especially true if you're growing an online business and interacting with other network marketers. You will become known as that guy or that girl who does network marketing all wrong and doesn't know what they are doing.
On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline because my BRAND as “Ferny Ceballos” represented “online building”, “traffic”, “trust”, “results,” and just being “a good guy”.
That was attractive to them at a time when they were looking for a new Network Marketing company.
No doubt I've made mistakes, but my overall body of work made me attractive enough to them as a sponsor that they approached me!
Now before I give you the complete formula for the “magic branding pixie dust” which helped me recruit these three 7-figure titans, here's what a brand isn't…
YOUR BRAND IS NOT A BUNCH OF PRETTY PICTURES!
…or motivational quotes, or any of that stuff.
Your brand is all about the results you're producing, the actions you're taking, and the people you are affecting.
So even if you're doing Facebook Lives, if you're doing them wrong, then they're a big waste of time and won't do anything to serve your brand.
So you've got to be strategic with your message.
Returning to the terrible advice many distributors are being given…
“Build your business, not your brand.”
I think this advice is actually trying to get people to do this (equally terrible)…
Build your company's brand, not your personal brand.
But here's the thing:
Promoting your brand and your following VS the company's products and the company's opportunity should not be in conflict.
In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…
You should NOT lead with your company's products and your company's name on social media.
Rather…
People shouldn't even be able to figure out which company you're with
…from your social media profile.
And why is that?
Because people join people and people buy from people in this profession.
Your brand is not this big intangible idea.
In addition to being likable and trustworthy…
Your brand is based on what people think you can do for them.
If you're perceived as someone who can help people achieve their goals or solve a problem in their life, that means you are building a positive brand and people will want to join you or buy from you.
That ultimately serves the interest of the company, by helping you make more sales on their behalf.
On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.
Remember, people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.
By posting about your company, you are saying the company plays a bigger role in helping them than you do.
You're just a salesperson – an unimportant commodity – they don't need. In fact, if you are perceived as a salesperson, you are repelling your prospects!
Or they will read a bunch of negative stuff on Google and not want to talk to you.
Obviously, in a business that relies on trust and relationships, the prospect NEEDS YOU.
There is a time & place to talk about the company, but that's only when you present the product or opportunity to someone. Not when you are prospecting or marketing in public.
Create a little mystery and curiosity by focusing on what you can do for people or help them with.
And if you haven't figured it out already, all these lessons apply to building OFFLINE as well as ONLINE.
DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.
Great networkers position themselves as advisors (not salespeople) who can help others get what they want.
Now, the reason I prefer growing a business online is this…
“OLD SCHOOL” METHODS MAKE TRUE BUSINESS-BUILDING NEARLY IMPOSSIBLE IF YOU’RE A BUSY PERSON
For instance, think about the time it takes to do a single home meeting.
If I do one home meeting — if I'm lucky — I might have 5 people there.
And most of the time, if I'm doing home meetings, I'm doing maybe two, three a week at most.
Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…
Or if you're going to spend a couple of hours doing 1-on-1's!
That's an even more inefficient way of doing things.
And think about it this way…
During that SAME two hours, you're meeting with somebody at a coffee shop or conducting a home meeting…
You could expose your business on the Internet to at least twelve people!
Meaning you talked to them about what you can help them accomplish, and you referred them directly into whatever presentation process for enrolling them as a customer or new team member.
So, the choice is this…
Introduce the business to one or two people…or 12 people…every two hours… any time of day?
Which one would you choose?
And that's basically all we're doing here at Elite Marking Pro, we're teaching people how to connect with a lot more people, faster.
We teach how to brand on a mass scale where you can…
Reach literally millions of people.
Scale your business to whatever heights you want.
Build a brand that extends beyond your network marketing business.
Create multiple streams of income (if you want).
Recruit en masse.
Using our methods, with an online presentation, you can basically enroll a few hundred or even a few thousand people in one evening, once you've built your brand to that level. By using our lessons, you can start growing a business online that will start building your business automatically.
Yes, it takes a little time to learn the skillsets, but that's what we do here at Elite Marketing Pro.
So if you'd like to learn more about…
HOW TO BUILD A POSITIVE BRAND (whether you're building online or offline)
…then I highly recommend you learn more by signing up for the FREE Online Recruiting Bootcamp.
It's a video course where I'll walk you through growing an online business.
While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.
In fact, I'll share exactly how I passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.
You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to the 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!
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Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
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This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. Visit my Affiliate Disclaimer page here.
How to Use Facebook to Build Your Network Marketing Business
If you're building your network marketing business on Facebook, one of the first questions you need to answer is whether you'll use your personal Profile or create a “fan” Page to promote your products and services.
If you're building your network marketing business on Facebook, one of the first questions you need to answer is whether you'll use your personal Profile or create a “fan” Page to promote your products and services. It's important to point out that you can have success utilizing both.
But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your network marketing business long-term. And you do want a long-term business, right?
Right! So let's dig in, starting with…
Personal Facebook Profiles
I have a number of friends and people I know in the network marketing industry who have done well using just their personal Profile. So, make no mistake…
In fact, here's a link to a blog post where you will find in detail how you can use your Profile to build and recruit. The first two strategies outlined in that post will allow you to use your Profile in a way that hopefully won't get you in trouble with Facebook.
And I say that as a very real concern, as you'll see in a moment…
The main problem is that you're capped at 5,000 friends on a personal Profile. That’s a firm limitation, which you can’t pass, because Facebook doesn't want you to use your personal Profile as a vehicle for building your business.
In fact, it's against their rules.
Once you start posting your business content on your Page, your friends and family won't be inundated with junk in their News Feed from you, which means they'll (hopefully) be able to tolerate the stuff you post again. It's liberating because your personal Page can focus on your personal interests, so you can connect with your friends once again and delete and unfriend all the people you don't know on your personal Profile.
Facebook Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.
And as a network marketing business owner, that’s what you want, right?!
Now, what does that mean in the context of a healthy business?
The real advantage of having a Page is that you're building an asset with tremendous leverage. Once you've set up your engagement strategy, you can walk away and your business will essentially work on autopilot.
Compare that to a personal Profile, where you have to constantly post new stuff (that's only going to annoy your friends and family), and it's gone in the blink of an eye, likely without gaining much traction or interest.
Plus, other network marketers you've friended are probably doing the exact same thing as you too, so you're basically just spamming each other, and everyone cancels each other out.
No thanks!
So, as opposed to wasting time doing all that stuff, a Page allows you to generate exposure passively, so you can generate leads, customers, and recruits while you sleep, or are out to dinner, or play with your kids.
The posts I share on my Page are planned well in advance. In fact, I always have days, even weeks, of posts scheduled and ready to go. And they’ll go out without me even being at my computer. You can't do this on a personal Profile, which only allows for real-time updates.
Most importantly, I am able to run paid ads on our Page that generate leads, sales, and new business recruits on autopilot.
That's the power of a Page: you're able to leverage Facebook's industry-leading advertising platform. It's the final strategy, and it's my favorite because it's 100% passive.
That doesn't mean I don't work my business, but… I'm working on my business as opposed to in my business. I don't direct message every single person out there; I let systems do the work for me. That's something you'll learn about when you read the blog post I referenced above.
The real benefit of running ads, scaling your reach, and scheduling your posts, is reclaiming your life. When I got online, I was finally able to build a direct sales business without having to bug my friends and family, and without having to talk to strangers in public places.
As I started succeeding in my business using Internet strategies, I got to go to nicer and nicer restaurants, nicer and nicer places, and more exotic locations, and never once think about recruiting anybody. All because that was already happening passively on the Internet!
RELATED POST: How I Build My Network Marketing Business ONLINE in Three Strategic Steps
The final thing I'll say is this…
If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you're up to something bigger. And that bigger thing can, in fact, be that you're building a legitimate business Page—you're building an asset, you're generating leads and followers, and you're doing it passively.
When people in the network marketing space see that, they're going to be impressed and they're going to want to know what you're doing. In fact, people in any business will want to know what you're doing! All of a sudden, you become interesting and attractive in a different way. It's not about your company, it's not about your products, services, or MLM. It's about what YOU, as an individual, have to offer. That's going to be what takes you to the next level in your network marketing business.
If you'd like more help attracting the best prospects online, so you can take your buSIness to the next level…
…then I highly recommend you sign up for the FREE Online Recruiting Bootcamp I signed up earlier this year. It's a video course where they'll walk you through how to build your business using the latest technologies—where prospects come to you on a daily basis—already interested in what you've got!
You can take advantage of these methods starting today—no matter how much (or little) online prospecting and recruiting experience you have currently. This is, by far, the most efficient way to build your business today.
They have taught me actionable steps I can put to work right away. But they don’t just tell you what to do – they teach you how to think for yourself and create your own success story. And if you take this process seriously, I guarantee that it will change your life. So if you’re ready to get started…
Simply click here and I’ll gladly give you access to the 10-Day Online Recruiting Bootcamp. And if you found this content helpful, I would love to read your comments below!
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