Hey! I’m Charlotte.
French-American Creative Strategist Bridging Art
and Marketing
I believe strategy is an art form — and art, when guided by intention, becomes strategy.
My work lives in that in-between: where storytelling meets structure, intuition meets data, and creation becomes communication.
I help artists, authors, educators, and purpose-driven entrepreneurs translate their ideas into clear, magnetic brands — through storytelling, marketing, and design that feel deeply aligned with who they are.
My Path
Born in France, shaped by life in California, I’ve always been fascinated by the dialogue between logic and emotion — the structure that allows creativity to flourish.
Over the last decade, I’ve worked with visionaries across industries — from healers and architects to entrepreneurs and schools — helping them find their voice, clarify their message, and bring their work into the world with authenticity and grace.
My approach blends European sensibility with the entrepreneurial spirit of the West Coast: strategic, minimalist, human. I call it intentional creation — building from the inside out, guided by both intuition and insight.
My Work Is Built Around Three Pillars
Marketing — Strategy with Soul
I design brand and marketing strategies that feel authentic and alive. From funnels and audience journeys to program positioning and launch strategy, I help you align what you offer with how you want to show up. The result: a business that breathes — structured, yet deeply human.
Copywriting — Words that Move
At the heart of everything I do is storytelling. I help you find the words that not only describe your work, but translate your essence — blending clarity, rhythm, and emotional truth. Whether it’s a website, a sales page, or a campaign, I write to connect — and to convert with integrity.
Creation — Bringing Ideas to Life
Design is how strategy takes shape. I create visual assets and brand materials — from Canva templates to curriculum guides, presentations, and PDFs — that elevate your work and keep your brand cohesive across every touchpoint. Simple, elegant, and intentional.
The Philosophy
To me, creativity and strategy aren’t opposites — they’re partners. When vision meets precision, your message becomes magnetic. When intuition meets structure, your brand becomes timeless.
I don’t believe in formulas; I believe in frameworks that honor the person behind the project. That’s where true alignment — and lasting growth — begins.
Beyond the Work
French roots, Californian light — I live and create between cultures, always inspired by beauty, meaning, and human connection.
I’m also the mother of two boys, who constantly remind me that creativity is not just what we make, but how we live. They’re my daily lesson in presence, wonder, and the art of slowing down.
Outside of client work, I explore storytelling through modeling and writing — a more personal body of work I share through 40 & Unfolding (coming up soon online) — a space dedicated to creative expression, reflection, and the art de vivre that fuels my practice.
If you’re ready to bring your next project to life — with clarity, elegance, and soul —