How To Boost Your Sales During Black Friday
There is no better moment to boost a sale than when everyone is expecting it. Black Friday and Cyber Monday are fantastic opportunities for anyone who has something to sell to make more significant profits. The whole planet is expecting to get some great deals. Your list is expecting you to offer them some exciting offers.
There is no better moment to boost a sale than when everyone is expecting it.
Black Friday and Cyber Monday are fantastic opportunities for anyone who has something to sell to make more significant profits. The whole planet is expecting to get some great deals.
Your list is expecting you to offer them some exciting offers.
That’s right; they already know they are going to spend their dollars. So how do we make the most ok it and ensure they’re spending their money on us?
Easy! We get ready…
We get ready, and we follow the steps below.
STEP 1 | GENERATE BUZZ
As said, people expect you to offer exciting sales. Media are spamming with promotional messages already. So it is your responsibility to make your audience know what you are bringing to the table.
In today’s digital world, it is pretty easy to get the message out
ON SOCIAL MEDIA
Update your facebook cover with your offer
Update your profile picture with a congruent image and story about your sales
Do Lives
Post organically
Boost your best posts
Invite people to become your VIP and receive EXCLUSIVE offers and early access.
EMAIL YOUR LIST
Tease them about your upcoming sales
Make them feel special by always adding value
Give your list a sneak peek
Invite them to become your VIP and receive EXCLUSIVE offers and early access.
SOCIAL MEDIA ADS
Before you start with social media ads, make sure you know what you are doing. Take a class. Learn the skillset. Become an expert so that you know what you are doing, and you don’t end up spending time and money with no return on your investment.
Social Media ads are so much fun when you know where you are going. If you don’t, it can be very overwhelming, time-consuming, and disappointing.
If you want to learn more about it, I would like to invite you to book a FREE 30-minutes with me so I can tell you everything I know about it and help you get started.
Facebook ads are fantastic for many things:
Add people to your list and grow your audience
Reach out to more people with stories
Qualify and customize your audience with video and engagement campaign
Build social proof which is one of the most potent weapons of influence
You can use ads in many ways:
Engagement
Video views >> brand awareness
Build your list
Drive traffic to your site
Convert people into customers
Invite them to become VIP
Boost your sales
And so much more. Depending on where you are at and what are your objectives, you can customize your strategy so that you make the most of every penny you spend on ads.
RELATED POST: Facebook Page vs Facebook Profile - What to choose for your Business
STEP 2 | CREATE EXCLUSIVITY
After you generated the buzz and created momentum with your target audience, you want to make them feel special.
GIVE THEM EXTRA VALUE
Always. That’s the number one goal when you want to build a sustainable business and want your audience to buy from you.
Do not neglect the KNOW, LIKE & TRUST phase.
Create exclusive content for your promotion
Offer them FREE one-on-one session so you can give them personalized content
Create a unique experience, a unique roadmap to exclusive sales
CREATE YOUR VIP LIST
One of the things that work very well when you want to create exclusivity is to go the extra mile with your audience.
Inviting them to become a VIP member will make your audience feel extra special.
It’s easy to offer, even if you do not have a VIP offer just yet.
Here some ideas of what being a VIP may mean:
They get early access (1 to 2 days before the promo)
They receive extra value (free shipping, free gift wrap, free bonuses…)
They may get an additional discount
They may get first access to a limited quantity offer.
Think out of the box and make it hard for them to refuse. Make it exceptional.
Be consistent and committed to follow up and send emails again and again. Did you know that it takes 7 touches on average before someone makes a purchase? So be patient. IT WILL HAPPEN ANYWAY. I promise.
STEP 3 | PROVIDE OPPORTUNITY
You may think that’s the least we can do.
You might be surprised as well to know that one of the most common mistakes that marketers make is to not offer and provide an opportunity for their audience to buy.
There are several things you can do to ensure that your audience knows about your sales. You can use all the tools you want. My favorites are email marketing, organic post, and advertising.
Always make sure people know about your sales
Make it easy for them to buy - you can use an email sequence for that
Stay on top of your audience mind with your messages
There is a “funnel” (or roadmap) that works very well when it comes to boosting sales.
Advertise to the right audience
Create your VIP list
Emails them - Give value
Offer sale
OVER TO YOU NOW
I would like to know what are you plan for Black Friday and Cyber Monday. Also, tell me your struggles and what you would like to master in the upcoming years.
I am excited to hear back for you: email me at charlotte@charlottepetitnoble.com
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The Power of Thoughts
As you may know by now, I am participating in several masterminds, and one of them is a business elevation book club for high-level women that I created. I created this support group to help women in business enjoy more resources and be able to apply the learning in real business life. Although it said business, it really is about life in general.
As you may know by now, I am participating in several masterminds, and one of them is a business elevation book club for high-level women that I created.
I created this support group to help women in business enjoy more resources and be able to apply the learning in real business life. Although it said business, it really is about life in general.
Anyway…
This week we are studying Think and Grow Rich by Napoleon Hill, chapter one: Introduction: The Man Who “Thought” His Way Into Partnership With Thomas A. Edison.
An exciting chapter to set the tone of this incredible classical book.
I did a Facebook Live this morning about what I have learned from it and how I can apply the learnings directly to my life. Click here to watch it!
And for those who can’t watch the video below what I have learned so far and how you can apply it to your life.
Thoughts are things!
THE POWER OF THOUGHTS
Mindpower is one of the strongest and most useful powers you possess. This power consists of your thoughts.
The thoughts that pass through your mind are responsible for everything that happens in your life.
Your predominant thoughts influence your behavior and attitude and control your actions and reactions.
THOUGHTS SHAPE YOUR LIFE
The way you think about yourself turns into your reality. If you draw inaccurate conclusions about who you are and what you’re capable of doing, you’ll limit your potential.
What you think directly influences how you feel and how you behave. So if you think you’re a failure, you’ll feel like a failure.
Then, you’ll act like a failure, which reinforces your belief that you must be a failure.
PIN ME!
Once you draw a conclusion about yourself, you’re likely to do two things; look for evidence that reinforces your belief and discount anything that runs contrary to your belief.
Your beliefs keep you from performing at your peak.
Keeping a Positive Perspective
Challenge your conclusions: you can choose how you think.
The Think and Choose Again Method by Gabby Bernstein
Acknowledge the negative thought
Forgive your self for having such a thought
Choose again. Choose a positive thought to replace the negative one.
Alter Your Perception and Change Your Life
Look for evidence to the contrary. Ex. If you think you are a failure, look for evidence you’re not.
Challenge your beliefs. If you’ve labeled yourself too wimpy to step outside of your comfort zone, force yourself to do something that feels a little uncomfortable.
Dealing With Obstacles
History has demonstrated that the most notable winners usually encountered heart-breaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats.
— B. C. Forbes
Distance yourself from the drama
Step back and see the chaos from another perspective
Seek out necessary resources
Enlist a fresh pair of eyes to see what you may be missing
Gain perspective
Step away from the noise, seek help from others, talk to friends or loved ones who can offer a different assessment of the challenge.
Evaluate the obstacle
Use logic and sound judgment to avoid becoming emotionally enslaved to the task
Stay focused and committed
An obstacle is not intended to weaken your actions. It is an invitation to get clear on the process to advance to the next stage
Develop a growth mindset
Aspire toward continuous improvement and building on your successes
Hard Work and Labor
We were taught, "Just work hard at whatever job you get, and things will work out."
That's false.
Working hard at your job does not get you much.
When you work hard at a job where the boss doesn't value your efforts, all your hard work gets you are taken for granted.
Just working hard by itself will exhaust you and shorten your lifespan without any benefits to you.
The magic ingredient for career success and satisfaction is self-determination.
When you are the captain of the ship, you get to decide which way to sail. That's the only way to be successful in your career.
Facing Defeats and Temporary Failure
STEP 1 | Accept the Failure is Part of the Process
Understand it is not your final destination. It is a stepping-stone in your journey that is getting you to where you need to be
STEP 2 | Let your Frustration Out
PIN ME!
Once you have taken some time to walk it off and clear your head, you can then begin accepting what happened. The initial emotional rush will eventually dissipate, and you can then slowly return your focus to the issue at hand.
STEP 3 | Be Brutally Honest
It’s the most critical part of the process. It involves taking a couple of minutes to reflect on what happened and being brutally honest with ourselves on why it happened.
STEP 4 | Fail Forward
We fail forward by learning from our setbacks and making the necessary adjustments until we succeed. Every change we make, every person we meet, and every bit of information we absorb is coming together so we can create a different outcome.
OVER TO YOU NOW
I challenge you to spend 15 minutes every day in quiet contemplation. Ask the Universe for an idea that will empower you to achieve your primary burning desire.
JOURNAL ABOUT IT
Free write about your experience. Let the magic happen and avoid controlling the words that come out of your pen.
READ AGAIN
Read or read again the first chapter of Think and Grow Rich and approach it from a different perspective. Choose to see and learn from a self-growth and determination perspective.
Also, make time to reread your writing. This action has great power in our thoughts and gives us clarity.
SHARE & DISCUSS YOUR THOUGHTS
Join us on Facebook. Be part of the book club. Let us support you.
CONNECT WITH ME
This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. Visit my Affiliate Disclaimer page here.