FACEBOOK PAGE VS PERSONAL PROFILE FOR BUILDING YOUR NETWORK MARKETING BUSINESS
If you're building your network marketing business on Facebook, one of the first questions you need to answer is whether you'll use your personal Profile or create a “fan” Page to promote your products and services. It's important to point out that you can have success utilizing both.
But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your network marketing business long-term. And you do want a long-term business, right?
Right! So let's dig in, starting with…
Personal Facebook Profiles
I have a number of friends and people I know in the network marketing industry who have done well using just their personal Profile. So, make no mistake…
In fact, here's a link to a blog post where you will find in detail how you can use your Profile to build and recruit. The first two strategies outlined in that post will allow you to use your Profile in a way that hopefully won't get you in trouble with Facebook.
And I say that as a very real concern, as you'll see in a moment…
The main problem is that you're capped at 5,000 friends on a personal Profile. That’s a firm limitation, which you can’t pass, because Facebook doesn't want you to use your personal Profile as a vehicle for building your business.
In fact, it's against their rules.
Once you start posting your business content on your Page, your friends and family won't be inundated with junk in their News Feed from you, which means they'll (hopefully) be able to tolerate the stuff you post again. It's liberating because your personal Page can focus on your personal interests, so you can connect with your friends once again and delete and unfriend all the people you don't know on your personal Profile.
Facebook Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.
And as a network marketing business owner, that’s what you want, right?!
Now, what does that mean in the context of a healthy business?
The real advantage of having a Page is that you're building an asset with tremendous leverage. Once you've set up your engagement strategy, you can walk away and your business will essentially work on autopilot.
Compare that to a personal Profile, where you have to constantly post new stuff (that's only going to annoy your friends and family), and it's gone in the blink of an eye, likely without gaining much traction or interest.
Plus, other network marketers you've friended are probably doing the exact same thing as you too, so you're basically just spamming each other, and everyone cancels each other out.
So, as opposed to wasting time doing all that stuff, a Page allows you to generate exposure passively, so you can generate leads, customers, and recruits while you sleep, or are out to dinner, or play with your kids.
The posts I share on my Page are planned well in advance. In fact, I always have days, even weeks, of posts scheduled and ready to go. And they’ll go out without me even being at my computer. You can't do this on a personal Profile, which only allows for real-time updates.
Most importantly, I am able to run paid ads on our Page that generate leads, sales, and new business recruits on autopilot.
That's the power of a Page: you're able to leverage Facebook's industry-leading advertising platform. It's the final strategy, and it's my favorite because it's 100% passive.
That doesn't mean I don't work my business, but… I'm working on my business as opposed to in my business. I don't direct message every single person out there; I let systems do the work for me. That's something you'll learn about when you read the blog post I referenced above.
The real benefit of running ads, scaling your reach, and scheduling your posts, is reclaiming your life. When I got online, I was finally able to build a direct sales business without having to bug my friends and family, and without having to talk to strangers in public places.
As I started succeeding in my business using Internet strategies, I got to go to nicer and nicer restaurants, nicer and nicer places, and more exotic locations, and never once think about recruiting anybody. All because that was already happening passively on the Internet!
The final thing I'll say is this…
If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you're up to something bigger. And that bigger thing can, in fact, be that you're building a legitimate business Page—you're building an asset, you're generating leads and followers, and you're doing it passively.
When people in the network marketing space see that, they're going to be impressed and they're going to want to know what you're doing. In fact, people in any business will want to know what you're doing! All of a sudden, you become interesting and attractive in a different way. It's not about your company, it's not about your products, services, or MLM. It's about what YOU, as an individual, have to offer. That's going to be what takes you to the next level in your network marketing business.
If you'd like more help attracting the best prospects online, so you can take your buSIness to the next level…
…then I highly recommend you sign up for the FREE Online Recruiting Bootcamp I signed up earlier this year. It's a video course where they'll walk you through how to build your business using the latest technologies—where prospects come to you on a daily basis—already interested in what you've got!
You can take advantage of these methods starting today—no matter how much (or little) online prospecting and recruiting experience you have currently. This is, by far, the most efficient way to build your business today.
They have taught me actionable steps I can put to work right away. But they don’t just tell you what to do – they teach you how to think for yourself and create your own success story. And if you take this process seriously, I guarantee that it will change your life. So if you’re ready to get started…
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