How To Stop Sabotaging Your Network Marketing Business On Social Media
Unless you’ve been living in a cave on some rocky Tibetan peak for the past 20 years, you’ve no doubt got a social media account or two…and have seen other marketers trying their hand at social media recruiting. Some with better results than others. I have been there. Posting stories after stories showing off my DELICIOUS shakes to my followers. Have you? It took me time to be completely honest with myself and admit that it did not do any good to me nor my business.
Unless you’ve been living in a cave on some rocky Tibetan peak for the past 20 years, you’ve no doubt got a social media account or two…
…and have seen other marketers trying their hand at social media recruiting.
Some with better results than others.
I have been there. Posting stories after stories showing off my DELICIOUS shakes to my followers. Have you?
It took me time to be completely honest with myself and admit that it did not do any good to me nor my business.
I was too unauthentic and my followers just felt it. So I decided to do some research and gather the best practices to prospect and recruit online.
I was skeptical at first, but below is what I found working very very well for me.
Social Media is the most powerful way to prospect
AND grow your network marketing business.
It’s quite literally THE “gold rush” of the 21st Century!
But you have to do it RIGHT.
You have to do it without spamming, browbeating, begging, pestering, or manipulating anybody into coming to some “mysterious” home party or hotel presentation.
If you do it right, you’ll never have to face shame, rejection, or embarrassment again.
People who want to do business with you will find YOU.
If you do it right, people will select themselves INTO your business – quite literally recruiting, enrolling, and training themselves!
So, how do you do it the right way?
Follow these 5 essential steps to recruiting using social media to build your online empire…
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STEP #1 | Choose your preferred social media recruiting platform
Of the nearly 5 billion people worldwide who use the Internet, almost 4 billion are active on at least one social media platform.
So which platform should you choose to start your social media recruiting?
The answer is, “it depends.”
It depends on the product or service you want to market. It depends on who your target customer is and where they are most likely to hang out online, and it depends on what your competitors are doing.
Below come the “top 5” social media platforms businesses currently use to build their brands and market themselves, with my thoughts about each of them…
Facebook is still the largest, most used social media platform by far, with well over 2.5 billion users worldwide. More than 97% of businesses use Facebook in their business-to-consumer marketing efforts because they can precisely target customers by age, occupation, interests, and geographic location. Because so many businesses are using Facebook, it might be challenging to break in, but it’s totally worth the effort.
Twitter is used by around 64% of marketers for short, informative messages and giving precise, solution-oriented messages to customers. It’s also a great platform to use during live events to engage with your followers and promote shares and retweets.
Instagram users tend to be younger – 800 million users among the millennial crowd and people younger than 24 hang out there. It tends to also be the preferred social media platform for fashion, beauty, and other businesses that would be attractive to younger women. If your brand is very visual, Instagram is a great platform to consider.
YouTube is the largest video platform worldwide, used by 46% of marketers and 1.5 billion consumers. It’s the best place to engage your fans by posting a variety of content like “how-to” videos, team trainings, product presentations, reviews, testimonials, and short, original videos that educate and entertain your followers.
LinkedIn is a bit of a sleeper in the social media prospecting arena, as it’s primarily a network for businesspeople to network with other businesspeople. It’s not a platform for direct product or opportunity pitches, but if you provide solid, high-quality professional content aimed at highly educated working professionals between 30 and 55 years old, it can be a gold mine. Most of LinkedIn’s 800 million users worldwide are looking for content about skill development, sales, and work trends.
I will add to this list Pinterest. Even more is your target market are women. Pinterest is like Google for images. There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform. Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest.
So, if you don’t think of Pinterest as a Marketing tools to sell more, you are missing out BIG TIME.
Anyway, one of the best pieces of advice I can give you if you’re just starting out?
Focus on ONE social media platform.
Use it to develop your brand and voice and grow your fan base. Then as you create engagement, add a second, a third, or more as you gain followers and experience.
I have started over too many times to not know that what works best for me to start with is Facebook.
Why?
People are accustomed to it – Facebook makes it really easy to start getting high-quality leads within hours at a very reasonable price.
And their interface couldn’t be simpler. Once you’ve mastered Facebook, any other platform will be a breeze to set up.
And once you've reached the point where you feel comfortable with multiple platforms…
You can use your social media platforms as cross-promotion vehicles to dramatically expand your reach.
STEP #2 | Create a business presence on your chosen platform
While some people do start out with social media recruiting using their own personal profiles, I recommend starting right from the get-go with a business presence on your social media platform.
Regardless of the platform you choose, you need to be ready with a professional-quality portrait or “headshot,” a good-looking graphic banner, a punchy description or “elevator pitch” about your business and what you stand for, and a user name that reflects your business.
Facebook makes it easy to build a business page by simply finding the link that says “Create Page” and follow the prompts to identify the purpose of your page, upload a professional image and background, enter a brief description, and select your target audience including their demographics, location, and interests.
Twitter is even easier to set up. All you have to do is head over to Twitter to sign up from their home page, give them your name and phone number or email address, and wait for them to send you an activation code. Once you activate your account, just follow the prompts. Or, if you already have a personal twitter account, just edit your profile settings to include images, tag lines, and details about your business. You can start advertising in minutes.
Instagram is simple since Facebook now owns it. Set up your business Instagram account by downloading the app from the App Store or Google Play, then either enter your email or tap “log in with Facebook.” From within the app, go to Settings, then “Switch to Business Account,” where you’ll complete your business profile, and again, start promoting your content within minutes.
YouTube requires you to sign in, go to “Settings,” and “Create a New Channel,” then choose “Business or Other Name.” All you need to do is provide the relevant details about your business, and “presto,” you are, as they say, “in business.”
LinkedIn distinguishes between a user profile and a LinkedIn page. The profile is for you as an individual, and the LinkedIn Page is for your business. To create a business page, just click the “Work” icon on your profile page, then click “Create a Company Page.” You’ll be asked to provide a few details and verify that you have the right to create the page, then click “Create Page.” From there, you can add detail, images, and content to promote to your followers.
If all of this sounds too complicated, don’t worry.
Each platform has detailed help and support links to walk you through the process.
And trust me, if you can create a Facebook page, everything else is easy-peasy.
STEP #3 | Build an audience
(or fan base, or group of followers)
Okay.
You’ve selected ONE social media platform to focus on.
You’ve created your business page.
Now what?
DO. NOT. PROMOTE. YOUR. BUSINESS. OR. OPPORTUNITY.
It’s not time to begin recruiting for your business on social media yet.
The first thing you have to do is to grow a group of followers/fans/audience.
How?
Simple.
ASK people to follow and support you
Follow people who you admire, who are doing what you’d like to be doing, and ask them for a follow back.
Go through your current personal fans/followers/audience and invite those who might be willing to at least visit your new page to express their opinion about it.
Invite former colleagues, co-workers, professional service providers, and business contacts to simply visit, like, or share your page. Invite SUPPORTIVE friends or family members to visit your page and share it with people they think might be interested.
Don’t. Sell. Anything.
Not yet.
Simply invite them with a simple post…
“Hey! I just created a page for my new business and I’d love for you to comment on it.”
Or…
“I’ve started a new page to feature news and information about health and wellness (or weight loss, or anti-aging skin care, or investing) and I’d love your feedback! Please feel free to follow/like/share/retweet any suggestions.”
That’s all, right at first.
Because the very first thing you have to sell people on is YOU.
How do you that?
By posting interesting, engaging content.
Not by immediately beginning to recruit on social media.
That time will come after you…
STEP #4 | Curate, create, and post interesting, engaging content
Depending on the social media platform you’ve chosen, post stories, articles, images, videos, or links to articles your followers might find interesting and valuable.
DO NOT POST YOUR LUNCH, OR DAILY SHAKE
Unless your are a chef and the information would be valuable to your followers.
Your aim is to build a community of like-minded followers.
Again, you’re not mentioning your product. You’re not mentioning your opportunity. It is still not yet time to begin openly recruiting on social media.
Instead, you’re sharing an article you found in Women’s Health about nutrition or in Forbes about the rise in small-business startups. You’re sharing a cartoon about raising kids or a joke or story about commuting.
Share a story about a friend or colleague who has done something amazing and offers your congratulations.
Share at least daily, if not 3-5x daily. Share often enough to establish a reputation of value.
When people comment, like, or share, thank them. Engage with them. Pass their valuable content along.
As you’re sharing other people’s content, you’re gathering valuable intelligence about what your audience finds worthy of liking, commenting on, or sharing.
Each social media platform has a way for you to track engagement
- the follows, likes, shares, retweets, and comments you get from each post.
It’s also going to give you valuable information about what kind of content to create yourself.
Your goal is to gather an audience, provide them value, and be SOCIAL about it.
That’s it.
And occasionally, maybe one-in-every-8 or one-in-every-10 posts, share a link to your own website or capture page to start recruiting those social media followers for your business or opportunity.
That’s where things get interesting.
STEP #5 | Advertise and promote ONLY to a warm market!
As your audience grows, you’ll learn more about them.
As you look at your engagement statistics on your chosen social media platform, you’ll start to be able to identify the kinds of posts they’re finding most valuable.
That’s when you can start creating your own content to post on your own website – available to anybody who’s willing to follow a link and either private message you or click through to your landing page and provide their contact details.
We call that kind of content a “lead magnet” – content your fans will feel is valuable enough to exchange their contact details for.
There are, of course, lots of ways to get that contact information besides creating a lead magnet.
Here are just a few:
You could sponsor a contest – your visitors have to visit an entry page and give you their details.
You could host a Facebook Live, a YouTube Live, or another live event about a topic of interest, post a link to join, and your visitors will have to provide login information.
You can buy targeted advertising, on virtually every social media network, to invite people to your lead magnet, live event, or contest.
Now, you can begin to recruit using social media.
But, you still must have tact when doing so.
Once your followers have given you their contact information, they’re now leads. They have explicitly given you permission to advertise and market to them.
They found you. You didn’t chase them.
They asked to join your list. You didn’t beg them.
You’ve given them value. You didn’t have to spam them.
They have already, clearly, expressed interest in what you have to offer.
Once you’ve turned your fans and followers into leads, you can lead them, using targeted marketing and advertising, through every step of your sales funnel – up to and including buying your products or recruiting themselves onto your team.
social media recruiting is very straightforward. It is a very simple process.
And the good news is, that once you’ve set up your first social media recruiting campaign, you can almost automate the process.
But it requires patience.
It requires persistent daily action.
It requires mastering one step at a time.
Social media recruiting requires a plan.
So, if you're looking to attract the very best prospects to your business on Facebook and every other social media platform, then check out the strategies I used to grow my business in this FREE 10-Day Online Recruiting Bootcamp by Elite Marketing Pro.
Elite Marketing Pro will show you exactly what to do and how to position yourself, so you’ll never have to chase, annoy, pester, or beg anybody, ever, to take a look at your products, services, and business.
These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).
The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business!
In this FREE Bootcamp, you'll learn the same strategies I used to griw my business into the 21st century by recruiting on social media.
In fact, on day 9, they'll show you how to grow your business even when people say “no” to joining your network marketing organization!
So if you’re ready to learn how…
Just click this link to get immediate access to the FREE 10-Day Online Recruiting Bootcamp and start generating leads this week!
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
Claim Your Free Internet Recruiting Bootcamp…
This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. Visit my Affiliate Disclaimer page here.
My Secret to Attracting Quality Prospect to my Network Marketing Business
I was curious to know how attraction marketing could help me rapidly grow my network marketing business. The promise was very appealing to me: a FREE recruiting 10-day bootcamp to learn how to use online strategies to grow my business, completely obliterate rejection, and give me a completely unfair advantage when it comes to prospecting and recruiting.
It all started a few months ago when I heard about Attraction Marketing.
Have you heard?
I was curious to know it could help me rapidly grow my network marketing business. The promise was very appealing to me: a FREE recruiting 10-day bootcamp to learn how to use online strategies to grow my business, completely obliterate rejection, and give me a completely unfair advantage when it comes to prospecting and recruiting.
Does this sound tempting to you?
First, let’s go back to where I was.
At that time, I was wasting my time and loads of money building my business the OLD way. Not saying that it is useless, I am just saying that it did not work for me.
Not only had I burnt my list of one hundred contacts in no time, but also felt very annoyed and confused about home parties and hotel meetings. I was working my ass off for little to no result.
More unbearably I was missing all my little one’s firsts. It was far from the dream home business I had in mind!
Ouch!
Have you ever seen, at some point in your network marketing career, a well-respected, already-popular, and successful person join your network marketing company and almost overnight had dozens—if not hundreds—of people join their organization?
These people seem to create “instant” success, right?
All they seem to do is make a few phone calls, send a text or two, and a bunch of people join their team—just like that!
I LEARNED THAT This is a phenomenon in network marketing I like to call the “unfair advantage” and it's crucial in attraction marketing
These “overnight success” stories might even be brand new to the network marketing industry, but I can promise you this…
These people were already successful or popular in their day-to-day life.
Perhaps they were a successful professional or upstanding citizen in their community with a positive reputation.
These people already had a following and were highly regarded by their peers.
People already knew, liked, and trusted them.
And here's why this is so important…
People follow WINNERS!
And that, believe it or not, is the basis of branding. A brand is a following, a reputation, and results.
Now, if you are just like me, you might not have had that kind of reputation or a huge network of connections when you started. In fact, MOST of us don't start out with an unfair advantage.
But imagine being able to create your own unfair advantage—even if you're at zero right now!
It's entirely possible. And it's all about leveraging attraction marketing.
Attraction marketing can help anyone, [and has certainly helped me] —regardless of their background, to create that unfair advantage.
How?
WELL, I learned that Your unfair advantage comes from building your brand using attraction marketing
It comes from investing in yourself so that you can continue growing your value. And it also comes from investing in your followers and helping them grow. This is the secret to attraction marketing.
The more you invest in yourself, the more you attract a larger following, and the more you invest in your recruits, the more they duplicate their own followings.
I'm about to walk you through the four phases I am lead through to help me create my own unfair advantage.
But before I do, here’s a little dose of reality.
When most people hear me say I can, “Help you rapidly expand your network marketing business,” they're thinking…
“Oh, they're going to show me how to attract more prospects and recruit new people now, now, now… Oh goodie… gimme, gimme, gimme.”
The mindset this response conveys is that of people expecting something for nothing.
But here’s the thing…
Whenever people with an “unfair advantage” join anything, other people follow them…
Because they've paid their dues. They've invested in themselves and they've invested in OTHERS over time.
So, when they pull the trigger on a particular opportunity, they'll have a constant flow of new people joining their business because they not only have those connections, but they've also come with the ability to continue to expand their network.
What if we could create that kind of following online, even if we are currently a nobody? The kind of following that means we would never run out of prospects — ever again.
Would that be something you'd be interested in learning?
And if I said, because you are a nobody and starting from scratch, it would likely take you six months or even a year to build a big enough online following and network capable of feeding what would quickly become a six-figure network marketing business…
So I'm telling upfront that it will take a little time to ramp things up… would that still be ok?
I mean six months to a year, is still a heck of a lot faster than it'd take to get to six figures holding home parties, home meetings, 1-on-1s and all the old school stuff… right?
Well, that is what Attraction Marketing is!
So, let me share the roadmap that is currently helping me building my six-figure brand in four phases…
First, let me make this plain: network marketing is one skillset and attraction marketing is another. You need to respect these skillsets and master them. Knowing how to train people, build community, and develop leaders are network marketing skills.
The attraction marketing skillset involves online skills to automate what can be automated and what can't be automated, at least make those activities much efficient, faster, and more leveraged.
The blending of these two skillsets is what makes attraction marketing so amazing. But you're not going to be a master of attraction marketing in two weeks, and that's ok. Besides with the evolution of the Internet, those skillsets are likely to evolve with time.
FULL DISCLOSURE: I am still on “training wheels” here, but even on “training wheels” my results have completely changed. What I love the most about it is that I can just:
Focus on learning — and mastering — just one thing
RELATED POST: How I Build My Network Marketing Using Online Strategies ONLY
And I already learned a ton such as how to attract a never-ending supply of prospects using sponsored social media posts, which, to me, is a big big deal because once those prospects engage with your posts, the attraction marketing system converts them to leads – meaning they will have submitted their contact information so I can follow-up.
That puts me leaps and bounds ahead of most traditional network marketers.
PHASE #1 | BUILD A FOLLOWING
Starting with this one critical skill – Sponsored Posts – I started the process of rapidly building my following.
Plus the cool thing is that I was able to make money from these followers (even before they join my business) because my mentors taught them about attraction marketing on my behalf and I earned commissions if they invested in any of the courses.
That’s right, that puts money back in your pocket, which helps me cover my operating costs during this initial phase.
PHASE #2 | BUILD A BRAND
In Phase 1, I’ve started to build a following.
I now have results. I now have some prospects in your network, and I’ve referred a few sales and earned commissions. Regardless of how many leads or new team members or sales I have achieved, the big win is this:
I’ve attracted people to converse and interact with me.
Yes, I'm attracting leads every single day.
Because it’s true.
This marks the beginning of building my brand, cause I am getting results and naturally, my leads want to know how I am doing it. That positions me as an attractive leader.
PHASE #3 | TAKE OVER MY LIST
I am not there yet, but here is the deal…
During this new phase, I will start taking over piece by piece, little by little, my own attraction marketing system.
The messages & value being delivered to my prospects will start coming from me, not my mentors. I will start to provide my own value to others, cause I’ll have started to figure out this attraction marketing stuff, and I will know how to help others do what I did.
I will send them emails, videos, and links to my own blog posts. I will also share whatever other useful information I create. That will help me build relationships with people. They will get to know me. I will develop a reputation for being a leader.
This is called investing in my followers, so the value of that following grows.
PHASE #4 | be the expert
Have you heard of the 80/20 rule?
You’ll spend 80% of your time and energy delivering value
And you’ll spend 20% of your time recruiting & promoting your business
No more convincing! Even now that I am on phase two, I am starting to only work with people I like!
The number of people coming into my network marketing business is actually growing steadily.
But most importantly, I am creating an asset, consisting of…
My following
My own e-mail & phone list
My own unfair advantage through social media
As my brand grows, I will enter the final phase of my Attraction Marketing Roadmap. It will happen when I discover my skills, my brand, and my results are growing so much that I can start attracting influencers – the “whales.”
Industry leaders will start seeing my content, and they will start following me. Ultimately, they will see the value of working with me and will reach out to connect.
Why?
Network marketing is a business built on timing.
If you're attracting leaders, and something is “off” about their company's financial health, management, or integrity – guess who they’ll join?
Because you’ve developed your own attraction marketing skillset, and have demonstrated results, value, and integrity, leaders will want to join you when it’s time for a change.
I've seen this happen many times because let's face it – strong leaders & good people can't control the decisions their company executives make. Often times, those decisions lead to trouble and they gotta make a big move…
FINAL WORDS
With attraction marketing, you’ll learn and grow at your own pace
It is not a race.
Now you know a bit about how I work, and why I believe attraction marketing is by far the best way to build a network marketing business.
So if you'd like to learn more about it, then I highly recommend you sign up for the FREE Online Recruiting Bootcamp.
It's a video course where you will learn how to build your business using the latest technology—where prospects come to you on a daily basis—interested in what you've got!
You can take advantage of these methods starting today—no matter how small your business is currently. This is, by far, the most efficient (and fun!) way to build your business today.
These methods continue to push the boundaries of what's possible in network marketing.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to the 10-Day Online Recruiting Bootcamp.
If you liked what you’ve just read, please comment below. I would be thrilled to learn more about you.
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
CLAIM YOUR FREE INTERNET RECRUITING BOOTCAMP…
This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. Visit my Affiliate Disclaimer page here.
Why Building Your Brand Online is Essential For Your Network Marketing Business
I was sharing with my friend, Rob Sperry, something really perplexing I had heard another network marketing top earner has said at a company event. What he had said got me thinking about the bad advice distributors are getting from their uplines about growing their businesses online.
[GUEST POST written by Ferny CEBALLOS For Elite Marketing Pro]
I was sharing with my friend, Rob Sperry, something really perplexing I had heard another network marketing top earner has said at a company event. What he had said got me thinking about the bad advice distributors are getting from their uplines about growing their businesses online.
What was said was repeated over and over again like a mantra…
“Build your business, not your brand.”
I knew where this advice was coming from since many in the crowd had been building their business online and not exactly following the recommendations of the organization and it was essentially an attempt at warning people against not listening to their upline.
As I told the story, Rob jumped and said to me “I heard that too! I know exactly what you’re referring to!”
We both agreed that this was terrible advice. (And I’ll explain why in a second.)
That being said, it’s one thing to disagree with people in our profession. Happens all the time. People don’t always agree with me! Agreeing to disagree is one of the hallmarks of a civil society.
But the REALLY PERPLEXING part is that this was coming from someone who grew their business online. Who had built a big online brand; Who sells courses online, holds seminars, speaks at events worldwide, and has a big social media following.
This was very much a case of…
“Do as I say, not as I do.”
So if you've been trying to figure out ways of growing an online business, because old-school methods like home parties and hotel meetings are not working, here's what it actually means to “build a brand” and why the above advice is so terrible.
YOUR BRAND IS YOUR BUSINESS
It's simple: every action you take in your business results in either…
Being more likable, or less likable
Having more credibility, or less credibility
Improving your reputation, or trashing it
Being memorable, or forgettable
Think about this: every person you talk to, you either leave them with a good impression or a bad impression.
So if someone chooses to never talk to you again, because they think you're creepy and weird after you tried to prospect them at a mall, then…
That's your brand, in their eyes!
So with every action, you're affecting your public image and your relationships in the world — which, in turn, all affect your brand.
And you can accelerate things by choosing to grow your business online because social media allows you to make an impact quicker, more efficiently, and with more leverage.
Using methods we teach here at Elite Marketing Pro, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.
The upside is that your business can impact significantly more people by building online.
The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing that much faster!
A lot of people don't know how to go about growing an online business (without being annoying!)
Many distributors take the same awkward, repulsive recruiting strategies they've been taught to do offline and make the problems worse online.
In the end, this ends up ruining their reputation, and they continue to produce zero results!
They're just doing social media recruiting all wrong.
They come off “salesy” and pushy, and before too long, people block them on social media.
Okay, so think about that for a second: what are they doing?
Well, they're building their brand, just not in a good way.
Their brand is being defined as a “spammer.”
They are now that guy that people need to unfriend or block on social media.
That, at the end of the day in the context of business, is building a brand.
Thus my original point…
YOU CAN BUILD A NEGATIVE BRAND OR A POSITIVE BRAND
It simply depends on how you conduct yourself.
If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you'll still get poor results, which is important because…
The results you produce in your business also affect your credibility.
And as you grow online and your business creates more results, those results become a part of your brand since you are now associated with success.
Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you're known to people: “the failure who keeps annoying us with his pyramid thing”.
This is especially true if you're growing an online business and interacting with other network marketers. You will become known as that guy or that girl who does network marketing all wrong and doesn't know what they are doing.
On the flipside, 3-4 years into my network marketing career, I had personally recruited THREE 7-figure earners into my downline because my BRAND as “Ferny Ceballos” represented “online building”, “traffic”, “trust”, “results,” and just being “a good guy”.
That was attractive to them at a time when they were looking for a new Network Marketing company.
No doubt I've made mistakes, but my overall body of work made me attractive enough to them as a sponsor that they approached me!
Now before I give you the complete formula for the “magic branding pixie dust” which helped me recruit these three 7-figure titans, here's what a brand isn't…
YOUR BRAND IS NOT A BUNCH OF PRETTY PICTURES!
…or motivational quotes, or any of that stuff.
Your brand is all about the results you're producing, the actions you're taking, and the people you are affecting.
So even if you're doing Facebook Lives, if you're doing them wrong, then they're a big waste of time and won't do anything to serve your brand.
So you've got to be strategic with your message.
Returning to the terrible advice many distributors are being given…
“Build your business, not your brand.”
I think this advice is actually trying to get people to do this (equally terrible)…
Build your company's brand, not your personal brand.
But here's the thing:
Promoting your brand and your following VS the company's products and the company's opportunity should not be in conflict.
In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…
You should NOT lead with your company's products and your company's name on social media.
Rather…
People shouldn't even be able to figure out which company you're with
…from your social media profile.
And why is that?
Because people join people and people buy from people in this profession.
Your brand is not this big intangible idea.
In addition to being likable and trustworthy…
Your brand is based on what people think you can do for them.
If you're perceived as someone who can help people achieve their goals or solve a problem in their life, that means you are building a positive brand and people will want to join you or buy from you.
That ultimately serves the interest of the company, by helping you make more sales on their behalf.
On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.
Remember, people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.
By posting about your company, you are saying the company plays a bigger role in helping them than you do.
You're just a salesperson – an unimportant commodity – they don't need. In fact, if you are perceived as a salesperson, you are repelling your prospects!
Or they will read a bunch of negative stuff on Google and not want to talk to you.
Obviously, in a business that relies on trust and relationships, the prospect NEEDS YOU.
There is a time & place to talk about the company, but that's only when you present the product or opportunity to someone. Not when you are prospecting or marketing in public.
Create a little mystery and curiosity by focusing on what you can do for people or help them with.
And if you haven't figured it out already, all these lessons apply to building OFFLINE as well as ONLINE.
DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.
Great networkers position themselves as advisors (not salespeople) who can help others get what they want.
Now, the reason I prefer growing a business online is this…
“OLD SCHOOL” METHODS MAKE TRUE BUSINESS-BUILDING NEARLY IMPOSSIBLE IF YOU’RE A BUSY PERSON
For instance, think about the time it takes to do a single home meeting.
If I do one home meeting — if I'm lucky — I might have 5 people there.
And most of the time, if I'm doing home meetings, I'm doing maybe two, three a week at most.
Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…
Or if you're going to spend a couple of hours doing 1-on-1's!
That's an even more inefficient way of doing things.
And think about it this way…
During that SAME two hours, you're meeting with somebody at a coffee shop or conducting a home meeting…
You could expose your business on the Internet to at least twelve people!
Meaning you talked to them about what you can help them accomplish, and you referred them directly into whatever presentation process for enrolling them as a customer or new team member.
So, the choice is this…
Introduce the business to one or two people…or 12 people…every two hours… any time of day?
Which one would you choose?
And that's basically all we're doing here at Elite Marking Pro, we're teaching people how to connect with a lot more people, faster.
We teach how to brand on a mass scale where you can…
Reach literally millions of people.
Scale your business to whatever heights you want.
Build a brand that extends beyond your network marketing business.
Create multiple streams of income (if you want).
Recruit en masse.
Using our methods, with an online presentation, you can basically enroll a few hundred or even a few thousand people in one evening, once you've built your brand to that level. By using our lessons, you can start growing a business online that will start building your business automatically.
Yes, it takes a little time to learn the skillsets, but that's what we do here at Elite Marketing Pro.
So if you'd like to learn more about…
HOW TO BUILD A POSITIVE BRAND (whether you're building online or offline)
…then I highly recommend you learn more by signing up for the FREE Online Recruiting Bootcamp.
It's a video course where I'll walk you through growing an online business.
While it is very possible to build your network marketing business offline, the way I’m providing you is much easier, efficient and quicker in combination with network marketing fundamentals.
In fact, I'll share exactly how I passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into my business each month.
You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.
So if you’re ready to get started…
Simply click here and I’ll gladly give you access to the 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!
FREE INTERNET RECRUITING COURSE
Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…
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