The One Crucial Thing Network Marketers Should Remember To Build Their Profitable Business
With just a few adjustments, starting with my OWN mindset, I began to attract the RIGHT persons to me. I gain self-confidence, and in no time I increase my personal value level for my audience. Are you ready? Let’s uncover the one ESSENTIAL thing network marketers forget and that costs them their success.
Last week was the first time I heard about Mike Dillard.
Do you know him?
I had no idea who he was until I participated in an affiliate contest to promote his revised book: Magnetic Sponsoring.
Which, by the way, is an essential resource for any network marketer who wants to take their business to the NEXT level.
I spent the last few days reading the book and making adjustments to my business.
I got very inspired by what I learned because as soon as I started to implement what I am about to share with you something magical happen.
With just a few adjustments, starting with my OWN mindset, I began to attract the RIGHT persons to me. I gain self-confidence, and in no time I increase my personal value level for my audience.
Are you ready?
Let’s uncover the one ESSENTIAL thing network marketers forget and that costs them their success.
PEOPLE DON’T JOIN A COMPANY
THEY JOIN YOU!
And the same goes for your customers. They buy from you because they trust you. Not your company.
Actually, they don’t really care about your company at all.
It all becomes SO clear.
Instead of marketing the products of our respective network marketing companies, we should focus on promoting OURSELVES…
… creating a brand, the “YOU Inc.” as the author said many times in his book.
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SO HOW WE DO IT?
Have you ever wondered why some people in your company effortlessly attract loads of people into their business?
It’s because they have what we called an UNFAIR advantage.
They have already build trusted relationships. Then when their contacts see them use a product or thrive, they want to do the same.
And they join them without even questioning.
Most of us don’t. I am guilty of it.
The good news is that it is never too late to start building your beloved list. The other good news is it won’t take time before you see positive results.
STEP #1 | BUILD A LIST
As simple as it seems to be.
Your very first step is to build a list.
Does it make you feel overwhelmed already?
I get it. I was there too. I cannot tell you how many times I started, and started again my list. I lack clarity, and alignment, which costed me my success in network marketing for a long time.
My recommendation for you is very simple:
INVEST IN YOURSELF & LEARN
You have no choice.
Why?
Because your list is your business. If tomorrow your network marketing company closes its doors, you will still have a business if you have a list of valuable customers, fans, or prospects.
This is one of the most valuable skill set you can learn.
I will go even further, this is the only one you need to master when you start or grow a business. POINT!
AUTOMATION FROM THE BEGINNING
Many tools exist on the market place.
I started with Mailchimp, but I am considering changing platform as they go through changes very often. One day you have access to a feature, the next day you do not have any access anymore.
Anyway!
Email automation platform will help you build a clear list and vision. Once you have put systems in place - which may be time-consuming - the platform will work for you and make your life very easy.
You will be able to create contact forms, schedule content/emails in advance, and much more.
STEP #2 | CHERISH YOUR LIST
And build a relationship with the people on your list.
It seems obvious, right?
This might be the most challenging task to do.
So how do you do it?
Well, in a nutshell…
YOU SHOW UP!
Consistency is always key when you build a relationship, but also the biggest challenge you’ll encounter.
Think about it for a minute…
How do you feel when you need an answer or a favor from someone you have not talked to in ages?
Pretty awkward… That’s the biggest problem network marketers encounter when they build their business.
They have been asked to make a list of everyone they could think about and contact them.
It feels highly unauthentic.
I don’t know about you, but people know and feel that you have an agenda. It happens to all of us!
Remember that well written nice email you received from an old old old friend asking for a favor. How did you feel?
The same applies to your contact.
SO! Show up!
SHOW TRUE INTEREST
Before you even think of asking your list anything, show them you care.
People love talking about themselves. Ask questions!
And LISTEN to their answers.
You will see. You will learn a lot and that will help you create value for them.
SERVE THEM
And add value to their life.
Make their life easier.
Going online and looking for resources, or participating to webinars, or reading a book that has changed your life, etc., etc.
Share your learnings so they do not have to browse by themselves and waste their time when you’ve already done the job.
Does it make sense?
Last but not least…
GIVE, GIVE, GIVE BEFORE YOU RECEIVE
Do I need to add anything to that?
STEP #3 | MARKET TO YOUR LIST
And now that you know your list, you can market to them easily.
Again, GIVE GIVE GIVE before you ASK for anything!
That’s the golden rule!
Once the relationship is built, your people will trust you and will follow your lead and recommendations.
Some of them will even ask for more!
Trust the process and have FUN in the meantime.
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OVER TO YOU NOW
I would love to hear back from you. Don’t hesitate to comment below and let me know what is your take away from it.
Last but not least, how can I serve you better? Would you like a training on it?
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