Charlotte Petit Noble 10/8/19 Charlotte Petit Noble 10/8/19

How To Stop Sabotaging Your Network Marketing Business On Social Media

Unless you’ve been living in a cave on some rocky Tibetan peak for the past 20 years, you’ve no doubt got a social media account or two…and have seen other marketers trying their hand at social media recruiting. Some with better results than others. I have been there. Posting stories after stories showing off my DELICIOUS shakes to my followers. Have you? It took me time to be completely honest with myself and admit that it did not do any good to me nor my business.

Unless you’ve been living in a cave on some rocky Tibetan peak for the past 20 years, you’ve no doubt got a social media account or two…

…and have seen other marketers trying their hand at social media recruiting.

Some with better results than others.

I have been there. Posting stories after stories showing off my DELICIOUS shakes to my followers. Have you?

It took me time to be completely honest with myself and admit that it did not do any good to me nor my business.

I was too unauthentic and my followers just felt it. So I decided to do some research and gather the best practices to prospect and recruit online.

I was skeptical at first, but below is what I found working very very well for me.

Social Media is the most powerful way to prospect

AND grow your network marketing business.

It’s quite literally THE “gold rush” of the 21st Century!

But you have to do it RIGHT.

You have to do it without spamming, browbeating, begging, pestering, or manipulating anybody into coming to some “mysterious” home party or hotel presentation.

If you do it right, you’ll never have to face shame, rejection, or embarrassment again.

People who want to do business with you will find YOU.

If you do it right, people will select themselves INTO your business – quite literally recruiting, enrolling, and training themselves!

So, how do you do it the right way?

Follow these 5 essential steps to recruiting using social media to build your online empire…

CONNECT WITH ME

STEP #1 | Choose your preferred social media recruiting platform

Of the nearly 5 billion people worldwide who use the Internet, almost 4 billion are active on at least one social media platform.

So which platform should you choose to start your social media recruiting?

The answer is, “it depends.”

It depends on the product or service you want to market. It depends on who your target customer is and where they are most likely to hang out online, and it depends on what your competitors are doing.

Below come the “top 5” social media platforms businesses currently use to build their brands and market themselves, with my thoughts about each of them…

Facebook is still the largest, most used social media platform by far, with well over 2.5 billion users worldwide. More than 97% of businesses use Facebook in their business-to-consumer marketing efforts because they can precisely target customers by age, occupation, interests, and geographic location. Because so many businesses are using Facebook, it might be challenging to break in, but it’s totally worth the effort.
Twitter is used by around 64% of marketers for short, informative messages and giving precise, solution-oriented messages to customers. It’s also a great platform to use during live events to engage with your followers and promote shares and retweets.
Instagram users tend to be younger – 800 million users among the millennial crowd and people younger than 24 hang out there. It tends to also be the preferred social media platform for fashion, beauty, and other businesses that would be attractive to younger women. If your brand is very visual, Instagram is a great platform to consider.
YouTube is the largest video platform worldwide, used by 46% of marketers and 1.5 billion consumers. It’s the best place to engage your fans by posting a variety of content like “how-to” videos, team trainings, product presentations, reviews, testimonials, and short, original videos that educate and entertain your followers.
LinkedIn is a bit of a sleeper in the social media prospecting arena, as it’s primarily a network for businesspeople to network with other businesspeople. It’s not a platform for direct product or opportunity pitches, but if you provide solid, high-quality professional content aimed at highly educated working professionals between 30 and 55 years old, it can be a gold mine. Most of LinkedIn’s 800 million users worldwide are looking for content about skill development, sales, and work trends.

I will add to this list Pinterest. Even more is your target market are women. Pinterest is like Google for images. There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform. Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest.

So, if you don’t think of Pinterest as a Marketing tools to sell more, you are missing out BIG TIME.

Anyway, one of the best pieces of advice I can give you if you’re just starting out?

Focus on ONE social media platform.

Use it to develop your brand and voice and grow your fan base. Then as you create engagement, add a second, a third, or more as you gain followers and experience.

I have started over too many times to not know that what works best for me to start with is Facebook.

Why?

People are accustomed to it – Facebook makes it really easy to start getting high-quality leads within hours at a very reasonable price.

And their interface couldn’t be simpler. Once you’ve mastered Facebook, any other platform will be a breeze to set up.

And once you've reached the point where you feel comfortable with multiple platforms…

You can use your social media platforms as cross-promotion vehicles to dramatically expand your reach.

STEP #2 | Create a business presence on your chosen platform

While some people do start out with social media recruiting using their own personal profiles, I recommend starting right from the get-go with a business presence on your social media platform.

Regardless of the platform you choose, you need to be ready with a professional-quality portrait or “headshot,” a good-looking graphic banner, a punchy description or “elevator pitch” about your business and what you stand for, and a user name that reflects your business.

Facebook makes it easy to build a business page by simply finding the link that says “Create Page” and follow the prompts to identify the purpose of your page, upload a professional image and background, enter a brief description, and select your target audience including their demographics, location, and interests.
Twitter is even easier to set up. All you have to do is head over to Twitter to sign up from their home page, give them your name and phone number or email address, and wait for them to send you an activation code. Once you activate your account, just follow the prompts. Or, if you already have a personal twitter account, just edit your profile settings to include images, tag lines, and details about your business. You can start advertising in minutes.
Instagram is simple since Facebook now owns it. Set up your business Instagram account by downloading the app from the App Store or Google Play, then either enter your email or tap “log in with Facebook.” From within the app, go to Settings, then “Switch to Business Account,” where you’ll complete your business profile, and again, start promoting your content within minutes.
YouTube requires you to sign in, go to “Settings,” and “Create a New Channel,” then choose “Business or Other Name.” All you need to do is provide the relevant details about your business, and “presto,” you are, as they say, “in business.”
LinkedIn distinguishes between a user profile and a LinkedIn page. The profile is for you as an individual, and the LinkedIn Page is for your business. To create a business page, just click the “Work” icon on your profile page, then click “Create a Company Page.” You’ll be asked to provide a few details and verify that you have the right to create the page, then click “Create Page.” From there, you can add detail, images, and content to promote to your followers.

If all of this sounds too complicated, don’t worry.

Each platform has detailed help and support links to walk you through the process.

And trust me, if you can create a Facebook page, everything else is easy-peasy.

STEP #3 | Build an audience

(or fan base, or group of followers)

Okay.

You’ve selected ONE social media platform to focus on.

You’ve created your business page.

Now what?

DO. NOT. PROMOTE. YOUR. BUSINESS. OR. OPPORTUNITY.

It’s not time to begin recruiting for your business on social media yet.

The first thing you have to do is to grow a group of followers/fans/audience.

How?

Simple.

ASK people to follow and support you

Follow people who you admire, who are doing what you’d like to be doing, and ask them for a follow back.

Go through your current personal fans/followers/audience and invite those who might be willing to at least visit your new page to express their opinion about it.

Invite former colleagues, co-workers, professional service providers, and business contacts to simply visit, like, or share your page. Invite SUPPORTIVE friends or family members to visit your page and share it with people they think might be interested.

Don’t. Sell. Anything.

Not yet.

Simply invite them with a simple post…

“Hey! I just created a page for my new business and I’d love for you to comment on it.”

Or…

“I’ve started a new page to feature news and information about health and wellness (or weight loss, or anti-aging skin care, or investing) and I’d love your feedback! Please feel free to follow/like/share/retweet any suggestions.”

That’s all, right at first.

Because the very first thing you have to sell people on is YOU.

How do you that?

By posting interesting, engaging content.

Not by immediately beginning to recruit on social media.

That time will come after you…

STEP #4 | Curate, create, and post interesting, engaging content

Depending on the social media platform you’ve chosen, post stories, articles, images, videos, or links to articles your followers might find interesting and valuable.

DO NOT POST YOUR LUNCH, OR DAILY SHAKE

Unless your are a chef and the information would be valuable to your followers.

Your aim is to build a community of like-minded followers.

Again, you’re not mentioning your product. You’re not mentioning your opportunity. It is still not yet time to begin openly recruiting on social media.

Instead, you’re sharing an article you found in Women’s Health about nutrition or in Forbes about the rise in small-business startups. You’re sharing a cartoon about raising kids or a joke or story about commuting.

Share a story about a friend or colleague who has done something amazing and offers your congratulations.

Share at least daily, if not 3-5x daily. Share often enough to establish a reputation of value.

When people comment, like, or share, thank them. Engage with them. Pass their valuable content along.

As you’re sharing other people’s content, you’re gathering valuable intelligence about what your audience finds worthy of liking, commenting on, or sharing.

Each social media platform has a way for you to track engagement

- the follows, likes, shares, retweets, and comments you get from each post.

It’s also going to give you valuable information about what kind of content to create yourself.

Your goal is to gather an audience, provide them value, and be SOCIAL about it.

That’s it.

And occasionally, maybe one-in-every-8 or one-in-every-10 posts, share a link to your own website or capture page to start recruiting those social media followers for your business or opportunity.

That’s where things get interesting.

STEP #5 | Advertise and promote ONLY to a warm market!

As your audience grows, you’ll learn more about them.

As you look at your engagement statistics on your chosen social media platform, you’ll start to be able to identify the kinds of posts they’re finding most valuable.

That’s when you can start creating your own content to post on your own website – available to anybody who’s willing to follow a link and either private message you or click through to your landing page and provide their contact details.

We call that kind of content a “lead magnet” – content your fans will feel is valuable enough to exchange their contact details for.

There are, of course, lots of ways to get that contact information besides creating a lead magnet.

Here are just a few:

You could sponsor a contest – your visitors have to visit an entry page and give you their details.
You could host a Facebook Live, a YouTube Live, or another live event about a topic of interest, post a link to join, and your visitors will have to provide login information.
You can buy targeted advertising, on virtually every social media network, to invite people to your lead magnet, live event, or contest.

Now, you can begin to recruit using social media.

But, you still must have tact when doing so.

Once your followers have given you their contact information, they’re now leads. They have explicitly given you permission to advertise and market to them.

They found you. You didn’t chase them.

They asked to join your list. You didn’t beg them.

You’ve given them value. You didn’t have to spam them.

They have already, clearly, expressed interest in what you have to offer.

Once you’ve turned your fans and followers into leads, you can lead them, using targeted marketing and advertising, through every step of your sales funnel – up to and including buying your products or recruiting themselves onto your team.

social media recruiting is very straightforward. It is a very simple process.

And the good news is, that once you’ve set up your first social media recruiting campaign, you can almost automate the process.

But it requires patience.

It requires persistent daily action.

It requires mastering one step at a time.

Social media recruiting requires a plan.

So, if you're looking to attract the very best prospects to your business on Facebook and every other social media platform, then check out the strategies I used to grow my business in this FREE 10-Day Online Recruiting Bootcamp by Elite Marketing Pro.

Elite Marketing Pro will show you exactly what to do and how to position yourself, so you’ll never have to chase, annoy, pester, or beg anybody, ever, to take a look at your products, services, and business.

These methods allow you to build your business automatically—where prospects reach out to you (instead of you having to reach out to them).

The bottom line is that, in today’s age, you don’t need to be pushy, obnoxious, or overly-aggressive to build a successful business!

In this FREE Bootcamp, you'll learn the same strategies I used to griw my business into the 21st century by recruiting on social media.

In fact, on day 9, they'll show you how to grow your business even when people say “no” to joining your network marketing organization!

So if you’re ready to learn how…

Just click this link to get immediate access to the FREE 10-Day Online Recruiting Bootcamp and start generating leads this week!

FREE INTERNET RECRUITING COURSE

Finally, An Easy Way To Recruit Into Your Network Marketing Business – Rejection FREE – Without Wasting Your Time & Money Chasing Dead Beat Prospects & Leads…

Claim Your Free Internet Recruiting Bootcamp…

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Charlotte Petit Noble 9/5/19 Charlotte Petit Noble 9/5/19

How to Use Facebook to Build Your Network Marketing Business

If you're building your network marketing business on Facebook, one of the first questions you need to answer is whether you'll use your personal Profile or create a “fan” Page to promote your products and services.

But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your network marketing business long-term. And you do want a long-term business, right?

Right! So let's dig in, starting with…

Personal Facebook Profiles

I have a number of friends and people I know in the network marketing industry who have done well using just their personal Profile. So, make no mistake…

In fact, here's a link to a blog post where you will find in detail how you can use your Profile to build and recruit. The first two strategies outlined in that post will allow you to use your Profile in a way that hopefully won't get you in trouble with Facebook.

And I say that as a very real concern, as you'll see in a moment…

The main problem is that you're capped at 5,000 friends on a personal Profile. That’s a firm limitation, which you can’t pass, because Facebook doesn't want you to use your personal Profile as a vehicle for building your business.

In fact, it's against their rules.

Once you start posting your business content on your Page, your friends and family won't be inundated with junk in their News Feed from you, which means they'll (hopefully) be able to tolerate the stuff you post again. It's liberating because your personal Page can focus on your personal interests, so you can connect with your friends once again and delete and unfriend all the people you don't know on your personal Profile.

Facebook Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.

And as a network marketing business owner, that’s what you want, right?!

Now, what does that mean in the context of a healthy business?

The real advantage of having a Page is that you're building an asset with tremendous leverage. Once you've set up your engagement strategy, you can walk away and your business will essentially work on autopilot.

Compare that to a personal Profile, where you have to constantly post new stuff (that's only going to annoy your friends and family), and it's gone in the blink of an eye, likely without gaining much traction or interest.

Plus, other network marketers you've friended are probably doing the exact same thing as you too, so you're basically just spamming each other, and everyone cancels each other out.

No thanks!

So, as opposed to wasting time doing all that stuff, a Page allows you to generate exposure passively, so you can generate leads, customers, and recruits while you sleep, or are out to dinner, or play with your kids.

The posts I share on my Page are planned well in advance. In fact, I always have days, even weeks, of posts scheduled and ready to go. And they’ll go out without me even being at my computer. You can't do this on a personal Profile, which only allows for real-time updates.

Most importantly, I am able to run paid ads on our Page that generate leads, sales, and new business recruits on autopilot.

That's the power of a Page: you're able to leverage Facebook's industry-leading advertising platform. It's the final strategy, and it's my favorite because it's 100% passive.

That doesn't mean I don't work my business, but… I'm working on my business as opposed to in my business. I don't direct message every single person out there; I let systems do the work for me. That's something you'll learn about when you read the blog post I referenced above.

The real benefit of running ads, scaling your reach, and scheduling your posts, is reclaiming your life. When I got online, I was finally able to build a direct sales business without having to bug my friends and family, and without having to talk to strangers in public places.

As I started succeeding in my business using Internet strategies, I got to go to nicer and nicer restaurants, nicer and nicer places, and more exotic locations, and never once think about recruiting anybody. All because that was already happening passively on the Internet!

The final thing I'll say is this…

If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you're up to something bigger. And that bigger thing can, in fact, be that you're building a legitimate business Page—you're building an asset, you're generating leads and followers, and you're doing it passively.

When people in the network marketing space see that, they're going to be impressed and they're going to want to know what you're doing. In fact, people in any business will want to know what you're doing! All of a sudden, you become interesting and attractive in a different way. It's not about your company, it's not about your products, services, or MLM. It's about what YOU, as an individual, have to offer. That's going to be what takes you to the next level in your network marketing business.

If you'd like more help attracting the best prospects online, so you can take your buSIness to the next level…

…then I highly recommend you sign up for the FREE Online Recruiting Bootcamp I signed up earlier this year. It's a video course where they'll walk you through how to build your business using the latest technologies—where prospects come to you on a daily basis—already interested in what you've got!

You can take advantage of these methods starting today—no matter how much (or little) online prospecting and recruiting experience you have currently. This is, by far, the most efficient way to build your business today.

They have taught me actionable steps I can put to work right away. But they don’t just tell you what to do – they teach you how to think for yourself and create your own success story. And if you take this process seriously, I guarantee that it will change your life. So if you’re ready to get started…

Simply click here and I’ll gladly give you access to the 10-Day Online Recruiting Bootcamp. And if you found this content helpful, I would love to read your comments below!