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How to Use Facebook to Build Your Network Marketing Business

If you're building your network marketing business on Facebook, one of the first questions you need to answer is whether you'll use your personal Profile or create a “fan” Page to promote your products and services.

If you're building your network marketing business on Facebook, one of the first questions you need to answer is whether you'll use your personal Profile or create a “fan” Page to promote your products and services. It's important to point out that you can have success utilizing both.

But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your network marketing business long-term. And you do want a long-term business, right?

Right! So let's dig in, starting with…

Personal Facebook Profiles

I have a number of friends and people I know in the network marketing industry who have done well using just their personal Profile. So, make no mistake…

In fact, here's a link to a blog post where you will find in detail how you can use your Profile to build and recruit. The first two strategies outlined in that post will allow you to use your Profile in a way that hopefully won't get you in trouble with Facebook.

And I say that as a very real concern, as you'll see in a moment…

The main problem is that you're capped at 5,000 friends on a personal Profile. That’s a firm limitation, which you can’t pass, because Facebook doesn't want you to use your personal Profile as a vehicle for building your business.

In fact, it's against their rules.

Once you start posting your business content on your Page, your friends and family won't be inundated with junk in their News Feed from you, which means they'll (hopefully) be able to tolerate the stuff you post again. It's liberating because your personal Page can focus on your personal interests, so you can connect with your friends once again and delete and unfriend all the people you don't know on your personal Profile.

Facebook Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.

And as a network marketing business owner, that’s what you want, right?!

Now, what does that mean in the context of a healthy business?

The real advantage of having a Page is that you're building an asset with tremendous leverage. Once you've set up your engagement strategy, you can walk away and your business will essentially work on autopilot.

Compare that to a personal Profile, where you have to constantly post new stuff (that's only going to annoy your friends and family), and it's gone in the blink of an eye, likely without gaining much traction or interest.

Plus, other network marketers you've friended are probably doing the exact same thing as you too, so you're basically just spamming each other, and everyone cancels each other out.

No thanks!

So, as opposed to wasting time doing all that stuff, a Page allows you to generate exposure passively, so you can generate leads, customers, and recruits while you sleep, or are out to dinner, or play with your kids.

The posts I share on my Page are planned well in advance. In fact, I always have days, even weeks, of posts scheduled and ready to go. And they’ll go out without me even being at my computer. You can't do this on a personal Profile, which only allows for real-time updates.

Most importantly, I am able to run paid ads on our Page that generate leads, sales, and new business recruits on autopilot.

That's the power of a Page: you're able to leverage Facebook's industry-leading advertising platform. It's the final strategy, and it's my favorite because it's 100% passive.

That doesn't mean I don't work my business, but… I'm working on my business as opposed to in my business. I don't direct message every single person out there; I let systems do the work for me. That's something you'll learn about when you read the blog post I referenced above.

The real benefit of running ads, scaling your reach, and scheduling your posts, is reclaiming your life. When I got online, I was finally able to build a direct sales business without having to bug my friends and family, and without having to talk to strangers in public places.

As I started succeeding in my business using Internet strategies, I got to go to nicer and nicer restaurants, nicer and nicer places, and more exotic locations, and never once think about recruiting anybody. All because that was already happening passively on the Internet!

RELATED POST: How I Build My Network Marketing Business ONLINE in Three Strategic Steps

The final thing I'll say is this…

If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you're up to something bigger. And that bigger thing can, in fact, be that you're building a legitimate business Page—you're building an asset, you're generating leads and followers, and you're doing it passively.

When people in the network marketing space see that, they're going to be impressed and they're going to want to know what you're doing. In fact, people in any business will want to know what you're doing! All of a sudden, you become interesting and attractive in a different way. It's not about your company, it's not about your products, services, or MLM. It's about what YOU, as an individual, have to offer. That's going to be what takes you to the next level in your network marketing business.

If you'd like more help attracting the best prospects online,  so you can take your buSIness to the next level…

…then I highly recommend you sign up for the FREE Online Recruiting Bootcamp I signed up earlier this year. It's a video course where they'll walk you through how to build your business using the latest technologies—where prospects come to you on a daily basis—already interested in what you've got!

You can take advantage of these methods starting today—no matter how much (or little) online prospecting and recruiting experience you have currently. This is, by far, the most efficient way to build your business today.

They have taught me actionable steps I can put to work right away. But they don’t just tell you what to do – they teach you how to think for yourself and create your own success story. And if you take this process seriously, I guarantee that it will change your life. So if you’re ready to get started…

Simply click here and I’ll gladly give you access to the 10-Day Online Recruiting Bootcamp. And if you found this content helpful, I would love to read your comments below!

This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. Visit my Affiliate Disclaimer page here.

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Three Strategies to Build Your Network Marketing Online and Start Attracting Leads Massively

Are you tired of prospecting friends and family? Tired of doing home meetings, cold calls, and chasing after everyone you meet? Are you sick of being accused of peddling some “pyramid thing?”

Are you tired of prospecting friends and family? Tired of doing home meetings, cold calls, and chasing after everyone you meet? Are you sick of being accused of peddling some “pyramid thing?”

If you said yes to any of those questions, then you're ready to take your network marketing into the 21st century and build your business online, just like I do.

Let me explain…

Seven months into my network marketing business, I had recruited 2 people into my business and ALL of them had quit! I was working hard for no results at all. I could not do it anymore. I was pregnant and that was not the dream life I imagine for my son and I.

I had held home meetings at my house, friend's houses, stranger's houses, attended company events, and regional events. After hundreds of miles driven, a lot of $$ in the hole, and loads of hours working hard, I was about ready to quit.

It was pretty embarrassing as well and I absolutely DID NOT want to face the “I told you so” from anyone, so I took a leap of faith and started searching the Internet for answers!

I found the website of someone who had built his network marketing empire almost completely online and thus began my journey into Online Network Marketing. I was saved!

Long story short, after proving to myself that I could build a profitable business while enjoying and watching my son grow most of my time, I thank whoever is up there for the online mentors I've grown with because they literally saved my life as a mama and as an entrepreneur!

Today, as my mentors did with me, I devote some of my time showing moms, like you, how you can take your network marketing business online and let go of everything you don't like about building the old school way.

Now, if you want to build your network marketing business online, here's what you need to know…

First of all, the benefits are YYYYUUUGE!

  • You can generate fresh, qualified leads from wherever (and whenever) you please.

  • You can end rejection forever by only talking to people who are highly interested in your offer.

  • You don't need to drive long hours, your startup costs are low, and your business works for you 24/7—without you ever having to pick up the phone!

The best part is that you don't need to be “techie” or particularly good with computers to get started.

There are three steps required to take your business online, starting with…

RELATED POST: Facebook Fan Page vs Personal Profile for Building My Network Marketing Business

  1. Mindset

Now, I know people have different attitudes as far as personal development and mindset goes. But my advice is pretty practical.

First, you must get comfortable with the unknown. Basically, you need to be present and respect the journey. Know that you're not going to learn everything you need all at once, in one fell swoop. When you go online, you're learning a whole new skillset. Almost a new profession.

Think of it…

When you learn a new profession, what do you usually do?

Well, you go to school for four years. We're not going to have you do that, and it probably shouldn't take four years, anyway. However, if there was a school of building a business online, it probably would take a few months to get through all the coursework, so be prepared for a learning curve. Don’t try to learn everything at once.

Just focus on what's in front of you. Master that, implement it, and then move on. You have to get comfortable with not knowing what's ahead. There's always going to be a new technology that you don't know about and new skills that you have to acquire.

Keep that in mind and expect the unknown. But the other issue is a biggie and comes up often: It's the ability to overcome adversity and not give up.

By going online…

Do certain parts of building your business become easier?

Yes!

That's the purpose of going online—to create more efficiency, so you're not doing things that either waste time or you simply don't like doing.

  • So no more driving around town to get from point A to point B.

  • No more meeting people one-on-one.

  • And no more following up over and over after they've seen “the plan.”

However, you are still going to face adversity. You're still going to hit roadblocks and get stuck. If you're somebody that easily gives up when you encounter those types of things, then don't even try to build your network marketing business.

You have to respect the new skills you're learning

And be willing to face the tough times. Respect means when you actually get stuck, you don't easily give up.

You push through and become resourceful. An important part of the equation is knowing where to go to find answers or knowing who to ask to find answers (more on this later). This is vital to your success.

The last thing is…

You've got to overcome peer-pressure

There are people that are not going to approve of you doing something different from what they recommend within the company. Maybe someone in your up-line doesn't want you to explore other methods. That's normal.

It's normal for people who have not built their business this way to have a negative attitude. Human beings fear the unknown which is why the first thing I told you was: master the unknown.

It's natural for people to fear what they don't know

Not only is it natural to fear the unknown, but it's also natural to attack it too. Know that if your up-line—even if they have a massive downline—haven't built a business online, then they're talking about something they don’t truly understand.

Building a business online is completely different than building it offline. It requires different methods and an entirely different skill set. Building offline is something you can admire and appreciate—and I certainly do—and respect anyone that's done it. But if a leader hasn't done anything online, and they're talking ‘smack' about it, then they have no credibility in my book.

Respect them, but don’t give in to their doubt and fear. But in today's day and age, more and more leaders in the network marketing space are starting to accept that you can actually build on social media and use Internet marketing. The proof is in the pudding.

You see people everywhere who are successfully building online. The proof is all around you.

You don't need the approval of anyone else

Move forward no matter what others say to you. My community provides a lot of support as it relates to this, and they can offer you advice based on your personal situation. I’ll tell you how to receive more information at the end of this article.

This sums up the mindset:

  • Master the unknown.

  • Learn how to overcome adversity (and not be a weenie).

  • Learn to overcome peer pressure.

Those three things will come up, but now you can be prepared.

The next thing you need is a…

2. Practical blueprint

You need an implementation blueprint. Something you can reference along the way. And there are primarily two different ways that you can build your network marketing business online.

First, there's the…

Active social media recruiting

…which you can actually implement right away. With social media recruiting, you honestly don't have to learn much of anything.

All you need is a personal account on Facebook (no website required), and some sort of process—maybe provided by your up-line or somebody in your company—on how to present your opportunity and convert prospects into either buyers or new reps. You only need to know where to take them, and how to process them.

You can start implementing social media recruiting strategies today to build your network marketing business. In fact, this strategy is basically equitable to what you'd do offline, except you're transposing the process online.

The challenge with social media is you're always busy…

  • You're always posting.

  • You're always engaging.

  • You're always interacting with people.

It produces results quickly (and it can produce massive results), and you can duplicate it quickly, but it's time-intensive. Most of the time… People will move beyond simple social media recruiting stuff because they want to create more leverage in their business and to free up more of their time.

And that's what Elite Marketing Pro have been teaching me and other network marketers for the past ten years.

Speaking of which, if you're ready to move forward now with building your business using “attraction marketing,” I’d like to invite you to sign up for the FREE 10-Day Online Recruiting Bootcamp, where you’ll gain the knowledge to create an automated selling and prospecting system to attract highly-interested prospects to your product or opportunity online.

The next level of social media is…

Passive social media recruiting

…which is about posting valuable content or information that inspires people to reach out to you and ask you what you're doing. In fact, a lot of the students are generating dozens of prospects reaching out to them, asking…

“What are you doing? I want to learn more!”

I prefer to start the conversation with somebody when they're reaching out. They are coming to you—instead of the other way around. Then you're able to create leverage and scale.

All the things you normally would do with social media you're now able to scale and accelerate your results. For this, you're going to need a Facebook Business Page (aka a Fan Page) and a training and lead generation system like what Elite Marketing Pro has provided me.

The idea is for people to reach out to you by going to your website and submitting their information, which can happen 24/7 (while you're sleeping or at the beach). They'll do this in exchange for valuable information you’ve promised to give them. They are then automatically sent all the information they need to get familiar with your business, and we provide all the tools to allow you to do this in no time!

By the time you get on the phone, they're 90% sold!

You only answer a few questions, and they're ready to get started. It’s all automatic. That's what a “funnel” does. This is how you can passively have prospects come into your business, every single day. This allows you to take people that are brand new and fresh and walk them through a presentation in an automated way.

That's essentially what I’m talking about with passive recruiting strategies (which is also referred to as “attraction marketing”).

Now, for the final piece, which is…

3. mentorship

It would be very difficult for me to do everything I just described without some personal one-on-one help. Think about it, when you started in network marketing offline, somebody showed you the next steps to take. The same is true with building your business online:

You need someone to show you a step-by-step blueprint. Thus, when you become a customer or client of Elite Marketing Pro, you receive free one-on-one coaching to ensure you get started right.

I know it's overwhelming when you're brand new. My mentor walks me through everything step-by-step (so I don't waste time) and tell me if I am doing things correctly or not.

This immediate feedback means…

I never feel insecure about not being sure what to do next

Or not sure if what you did is correct.

And hey, I know how powerful this is from personal experience.

When I first got started, I spent a lot of $$ trying to build my business without mentorship. It was pretty costly, to say the least.

However, once I got the mentorship I needed, it put me on the fast track to achieving results.

I have now the power to choose to be Oscar’s mom first. If I did it, I believe you can do it too, but…

You have to make the commitment and start with the first step

So if you're ready to take that first step but unsure of just how to begin building your business online, then I highly recommend you learn more about Elite Marketing Pro by signing up for the FREE 10-Day Online Recruiting Bootcamp.

It's a video course where you will be walked through taking your business online using the attraction marketing strategy Elite Marketing Pro is known for.

Because while it is possible to build your network marketing business offline, the way they will teach you is more efficient and allows you to create income quickly, all from your laptop.

And just like the information that changed my life, it can change your life as well.

In fact, I’ll share exactly how you can passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into your business each month.

You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.

So if you’re ready to get started…

Simply click here, and I’ll gladly give you access to the 10-Day Online Recruiting Bootcamp.

This article contains affiliate links, which means if you use these links to purchase an item or service I receive a commission at no extra cost to you. Thank you for your support. Visit my Affiliate Disclaimer page here.

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