HOW TO TURN "LIKES" INTO CLIENTS

Building a business is fine, but building a brand is excellent.

When you build a business, you always searching for your next client for your next sale. While it can bring immediate income, this tactic is not sustainable.

You are chasing and using marketing technics to find clients instead of attracting them. Chances are you are going to burn you out before you know it.

However, building your brand is sustainable and will allow you to attract clients.

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What would you prefer: attracting a warm audience directly to you or chasing a cold audience, hoping to get lucky and find what you’ve been looking for?

I was on training this morning, and I learned that you need to work only four elements for your brand to take off.

Are you ready?

NUMBER 1 | YOUR MESSAGE

Your message is the thing that well-serve your audience.

So, I am asking you, “what’s the thing that you do and is serving well your audience?”

Your message is the gift that you share with the world. The message that you have been called to communicate to your audience.

Lewis Howes

HOW DO YOU DETERMINE YOUR GIFT TO THE WORLD

Maybe you know it already, perhaps you don’t. Either way, it always positive to reassess where we are at and make sure that the message we deliver is not confusing for our audience.

From my experience and my education, there are questions you can ask yourself that will help you determine what your message is.

Take a not pen and a pad, and answer to my questions:

  • What is your big goal - what’s your vision? Maybe your big vision is to be able to help one million people; perhaps it is to help your first client

Notice that I chose the “help” instead of getting. It is an important distinction because when your desire is backed by inspiration and service, you removed all the blocks and disbeliefs you may have.

  • What’s your unique story? You can have more than one.

Your unique story is what makes you different from anybody else. By being unique, you remove all competition because no one is just like you.

  • What’s your personal value level? You can calculate your P.V.L. by clicking the link below.

RELATED BLOG POST: HOW TO CHOOSE THE RIGHT BUSINESS TO START

  • What are the values you hold true?

  • Who is your target audience?

Those questions will help you clarify your message. Once you have your message, you start building and growing your reputation and brand toward your unique intelligence.

NUMBER #2 | THE METHOD

Once you have your clear message, you need to find a vehicle, a distribution channel to get that message out to the world.

The method must comply with your genius zone.

If you do not know what method is yours, my recommendation would be to choose one that gives you the lowest path of resistance way for the message to come out when you are in your flow state.

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Start to make a list of what you like and dislike to do. Then choose something that you can do every day without feeling bored, annoyed, frustrated, or any negative feeling that will push you to procrastinate in the long run.

Below are some examples:

  • Document

  • Teach

  • Create

  • Interview

  • Coach

  • Write

From there you have to distribute you best content to people the way they want to consume it: it is with videos, or podcast, maybe it is with a long blog post. Find a format that brings you joy.

The key here is to enjoy the process of giving consistent value for FREE to build your brand, reputation, and audience.

Last but not least, find the method that brings out your best content and give so much value that people feel like they owe you.

Lewis Howes


NUMBER #3 | YOUR MARKETING

Marketing is the art of getting the right audience to say “yes.”

When you know your message and you have your method, you become a content machine.

Click here to get your free Marketing Checklist To Promote Your Content.

Becoming a content machine means that:

  1. You know how to cut your content into different formats so you can use them on different platforms. The key here is to know how to repurpose your content and maximize your work.

  2. You use your content to build your audience.

  3. You convert your audience into your email list with lead magnets that are 1/ high value, 2/ problem solver, and 3/ easily consumable.

  4. You amplify your reach with mainstream actions when you have a brand (we are not there yet, so don’t freak out!)

If you lack of ideas to create different formats out of one piece of content, get your free guide here!


NUMBER #4 | MONETIZATION

What to sell, how to do it, and when to sell?

Any idea?

I am sure you do, but let’s do a quick recap on how to keep moving forward when you choose to build your brand first.

STEP #1 | You build your runway for the bigger play.

You must wonder how?

Easy. I promise.

  1. You get people on you list

  2. You email them once, twice, three times a week. It does not matter how many times. What matters is how consistent you are. The more consistent, the better and faster results you will get.

  3. You build your distribution channel: the path to your high-end products. We could call that a funnel.

  4. You don’t burn your leads - no spamming - you give give give, before you even think of selling.

STEP #2 | YOU SELL BEFORE IT’S READY

It’s what we call the minimum viable offer. And it’s awesome because with this strategy,

  1. You limit the time and money involved

  2. You presell your free offer before spending time creating - you actually know how people respond to your offer before putting the hours working on it.

  3. You refine and iterate your message.

  4. You deliver and get REAL testimonials.

STEP #3 | YOU SELL LIKE A BRAND

But what do brands sell?

  1. Programs

  2. Events

  3. Books

  4. Ads

  5. Memberships

  6. Speaking opportunities

  7. Courses

  8. etc.


OVER TO YOU KNOW!

Have you found you signature offer? I believe that as marketers we all have a signature offer. It’s like any chef, we do things the way we do them and that’s what makes us unique.

That’s also why, we must believe that the only competition we have to deal with is the one with ourselves.

What’s you take away from this post? I am curious to hear where you are at and how you see the future of your brand and business.

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